Filmmakers Joe and Anthony Russo believe Marvel moved forward with Captain America: Civil War because of Batman v Superman: Dawn of Justice's announcement.
Speaking with The Hollywood Reporter, Joe Russo discussed how Marvel Studios president Kevin Feige's thoughts evolved on their pitch for the upcoming movie, especially after Warner Bros. announced they were making Batman v Superman.
"There have been 11 or 12 [Marvel Cinematic Universe] movies so far, all with a fairly traditional structure," said Russo. "Our pitch to them was: People will tell you they love chocolate ice cream — until you give it to them five days a week. It's time to give them some rainbow sherbet.
"Kevin is a maverick, and he's very sensitive to how people are responding to his content. He said he thought we might be right. And after they announced Batman v Superman, he said, 'You guys are absolutely right.' We needed to do something challenging with the material, or we were going to start to lose the audience."
Captain America: Civil War is reportedly trending well with audiences so far. Pre-release tracking points to a $175 million domestic opening weekend for the Marvel movie.
http://www.ign.com/articles/2016/04...war-because-of-batman-v-superman-announcement
Speaking with The Hollywood Reporter, Joe Russo discussed how Marvel Studios president Kevin Feige's thoughts evolved on their pitch for the upcoming movie, especially after Warner Bros. announced they were making Batman v Superman.
"There have been 11 or 12 [Marvel Cinematic Universe] movies so far, all with a fairly traditional structure," said Russo. "Our pitch to them was: People will tell you they love chocolate ice cream — until you give it to them five days a week. It's time to give them some rainbow sherbet.
"Kevin is a maverick, and he's very sensitive to how people are responding to his content. He said he thought we might be right. And after they announced Batman v Superman, he said, 'You guys are absolutely right.' We needed to do something challenging with the material, or we were going to start to lose the audience."
Captain America: Civil War is reportedly trending well with audiences so far. Pre-release tracking points to a $175 million domestic opening weekend for the Marvel movie.
http://www.ign.com/articles/2016/04...war-because-of-batman-v-superman-announcement