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GM, Sprint Halt Ads on Don Imus Show, Joining Exodus
By Crayton Harrison and Greg Bensinger
April 11 (Bloomberg) -- General Motors Corp. and Sprint Nextel Corp. suspended advertising on Don Imus's show, joining at least four other advertisers in protesting the radio host's racially charged comments.
The companies were the two largest advertisers on Imus's MSNBC simulcast, spending more than $1 million combined last year, according to New York-based researcher TNS Media Intelligence.
GM, the world's biggest carmaker, halted advertising indefinitely, spokeswoman Ryndee Carney said. Sprint, the third- biggest mobile-phone company, did the same. The companies follow Staples Inc., Procter & Gamble Co., TD Ameritrade and Bigelow Tea in refusing to advertise after Imus called the Rutgers University women's basketball team ``nappy-headed hos'' on April 4.
``We do not want our advertising associated with content which we, our customers and the public find offensive,'' Sara Krueger, a spokeswoman for Reston, Virginia-based Sprint Nextel said in an e-mail.
The defection of advertisers may step up pressure on CBS Radio and MSNBC, which this week suspended Imus for two weeks because of the remarks.
Civil-rights leaders including Rev. Al Sharpton have called for Imus's dismissal. Bruce Gordon, the former head of the National Association for the Advancement of Colored People and now a director of CBS Corp., told the Associated Press today that he hopes Imus is fired.
``He's crossed the line, he's violated our community,'' Gordon said, according to the Associated Press. ``He needs to face the consequence of that violation.''
Imus Apology
Imus has apologized and yesterday said he will serve the suspension ``with dignity.'' Team members yesterday said they plan to meet with Imus to hear him apologize in person.
Shares of New York-based CBS, owner of CBS Radio, fell 41 cents to $30.99 in New York Stock Exchange composite trading. Shares of Fairfield, Connecticut-based General Electric, owner of MSNBC, rose 7 cents to $34.95. Shares of New York-based Westwood One Inc., which syndicates the show in the U.S., fell 5 cents to $6.79.
Karen Mateo, a spokeswoman for CBS Radio, declined to comment. Jeremy Gaines, a spokesman for MSNBC, and Peter Sessa, a spokesman for Westwood One, didn't immediately return calls seeking comment.
Detroit-based GM spent $691,700 last year on Imus's MSNBC show, according to TNS. Carney wouldn't comment on how much the carmaker spends. Sprint spent $363,000, TNS said.
TD Ameritrade Holding Corp., the online brokerage, is seeking to remove itself from the MSNBC advertising rotation that includes Imus's show, said spokeswoman Kim Hillyer. TD Ameritrade, whose ads feature Law & Order star Sam Waterston, doesn't specifically advertise on Imus, she said.
``We evaluated the issue after the recent events and decided that it would be best for us to explore opportunities that would remove us from that particular rotation on MSNBC,'' Hillyer said.
To contact the reporters on this story: Crayton Harrison in Dallas at Tharrison5@bloomberg.net ; Greg Bensinger in New York at Gbensinger1@bloomberg.net .
Last Updated: April 11, 2007 16
GM, Sprint Halt Ads on Don Imus Show, Joining Exodus
By Crayton Harrison and Greg Bensinger
April 11 (Bloomberg) -- General Motors Corp. and Sprint Nextel Corp. suspended advertising on Don Imus's show, joining at least four other advertisers in protesting the radio host's racially charged comments.
The companies were the two largest advertisers on Imus's MSNBC simulcast, spending more than $1 million combined last year, according to New York-based researcher TNS Media Intelligence.
GM, the world's biggest carmaker, halted advertising indefinitely, spokeswoman Ryndee Carney said. Sprint, the third- biggest mobile-phone company, did the same. The companies follow Staples Inc., Procter & Gamble Co., TD Ameritrade and Bigelow Tea in refusing to advertise after Imus called the Rutgers University women's basketball team ``nappy-headed hos'' on April 4.
``We do not want our advertising associated with content which we, our customers and the public find offensive,'' Sara Krueger, a spokeswoman for Reston, Virginia-based Sprint Nextel said in an e-mail.
The defection of advertisers may step up pressure on CBS Radio and MSNBC, which this week suspended Imus for two weeks because of the remarks.
Civil-rights leaders including Rev. Al Sharpton have called for Imus's dismissal. Bruce Gordon, the former head of the National Association for the Advancement of Colored People and now a director of CBS Corp., told the Associated Press today that he hopes Imus is fired.
``He's crossed the line, he's violated our community,'' Gordon said, according to the Associated Press. ``He needs to face the consequence of that violation.''
Imus Apology
Imus has apologized and yesterday said he will serve the suspension ``with dignity.'' Team members yesterday said they plan to meet with Imus to hear him apologize in person.
Shares of New York-based CBS, owner of CBS Radio, fell 41 cents to $30.99 in New York Stock Exchange composite trading. Shares of Fairfield, Connecticut-based General Electric, owner of MSNBC, rose 7 cents to $34.95. Shares of New York-based Westwood One Inc., which syndicates the show in the U.S., fell 5 cents to $6.79.
Karen Mateo, a spokeswoman for CBS Radio, declined to comment. Jeremy Gaines, a spokesman for MSNBC, and Peter Sessa, a spokesman for Westwood One, didn't immediately return calls seeking comment.
Detroit-based GM spent $691,700 last year on Imus's MSNBC show, according to TNS. Carney wouldn't comment on how much the carmaker spends. Sprint spent $363,000, TNS said.
TD Ameritrade Holding Corp., the online brokerage, is seeking to remove itself from the MSNBC advertising rotation that includes Imus's show, said spokeswoman Kim Hillyer. TD Ameritrade, whose ads feature Law & Order star Sam Waterston, doesn't specifically advertise on Imus, she said.
``We evaluated the issue after the recent events and decided that it would be best for us to explore opportunities that would remove us from that particular rotation on MSNBC,'' Hillyer said.
To contact the reporters on this story: Crayton Harrison in Dallas at Tharrison5@bloomberg.net ; Greg Bensinger in New York at Gbensinger1@bloomberg.net .
Last Updated: April 11, 2007 16