Jay-Z Named Puma's President Of Basketball Operations

[RUDY RAYYY MO]

Legacy Legacy Legacy. Generational WEALTH. To convince the NBA to rock with shitty PUma's is ground breaking
https://www.hotnewhiphop.com/jay-z-named-pumas-president-of-basketball-operations-news.52969.html

Jay-Z becomes the latest big name to join Puma Basketball.
Puma basketball is back in a big way. The brand that hadn't signed an NBA player since Vince Carter left for Nike in 1999 has already gone out and signed the projected #1 pick in the NBA Draft, as well as Marvin Bagley III, who could go #2 overall, and Texas Tech's Zhaire Smith.

Additionally, Puma has officially named Jay-Z as the President of Basketball Operations. According to Complex, Jay-Z will have a say in the players selected to join Puma's revived basketball division, in addition to assisting in the overall direction of the brand.

In celebrating the brand's resurgence, Puma today honored basketball legend Walt “Clyde” Frazier with a lifetime contract. PUMA has a long history in the basketball space with Clyde and the first ever endorsed sneaker – the PUMA Clyde - that was launched in 1973. As part of the re-launch, Today only, fans can buy one of 73 pairs of limited edition PUMA Clyde’s at PUMA Hoops HQ in Brooklyn (162 Flatbush Ave) from 11am-7pm.



View image on Twitter

 

[Mask]

Jay-Z named president of Puma Basketball

4:52 PM CT
As part of its aggressive commitment to relaunch its basketball sneaker category for the first time in 20 years, Puma on Monday announced that rapper and business mogul Jay-Z has been named president of Puma Basketball.

In advance of this week's NBA draft, Puma has already signed projected first-round picks Deandre Ayton, Marvin Bagley III and Zhaire Smith to multiyear footwear and apparel endorsement deals. The trio represents the first NBA endorsement deals for the brand in two decades. Puma last signed Vince Carter in 1998 to a 10-year deal, although the short-lived contract ended after just two seasons.


Deandre Ayton, the projected No. 1 pick in this week's NBA draft, signed a four-year, multimillion-dollar footwear and apparel endorsement deal with Puma, the company announced Monday.

"We're making a serious statement about the entry of the category, that we want to be a performance brand, but then also very culturally focused," Adam Petrick, the brand's global director of brand and marketing, told Complex.

While the presidency role is a major development for the relaunch of Puma Basketball, Jay-Z has already been in business with Puma for over a year. The brand outfitted him in Puma sneakers and apparel during his 2017 tour to promote his 4:44 album.

His sports agency, Roc Nation Sports, has also had a constant recent history of doing deals with Puma. Several of the agency's clients in the NFL, MLB, WNBA and NBA have signed endorsement deals with the brand. Jay-Z's longtime protégé Rihanna, a Roc Nation client since 2010, has had a successful collection of sneakers and clothing with Puma since signing on as a brand creative director in 2014.

With Jay-Z leading the way, Puma is expected to be aggressive in looking to sign even more upcoming rookies in the 2018 NBA draft, along with several established NBA players who will have current endorsement deals expiring in October.

"It's clear that we're looking at basketball through the lens of culture, and thinking about the fashion of basketball, the music of basketball -- all the aspects of culture around basketball, all the aspects of culture around basketball as much as the on-court presence that we will have," Petrick said.

 

[BitchI'llKillYa]

Why?

I mean congrats... but WHY

 

[HotNixon36]

Explains that quick Bagley signing to Puma, I thought for sure Bagley was gonna get a Nike Deal.

 

[Perritone]

He bout to fuck this up just like he ruined Def Jam records!

 

[xxironxx]

He bout to fuck this up just like he ruined Def Jam records!

Lol don't think you can fuck up what ain't

 

[alexw]

Lol don't think you can fuck up what ain't

Yeah this isn't the 80s when Pumas were popular so they can only go up

 

[Mt Airy Groove]

Marketing move by Puma.
JayZ is a brand thats for sale to the highest bidder.
Come out with better and more comfortable sneakers like Adidas and the people will come. The last pair of Pumas I bought were uncomfortable. I still have them somewhere sitting in a box.

 

[A to Dah K]

He bout to fuck this up just like he ruined Def Jam records!

Agreed

 

[alexw]

Marketing move by Puma.
JayZ is a brand thats for sale to the highest bidder.
Come out with better and more comfortable sneakers like Adidas and the people will come. The last pair of Pumas I bought were uncomfortable. I still have them somewhere sitting in a box.

He simply needs to reintroduce the old suede retros and heavily Market that shit

 

[xxironxx]

Yeah this isn't the 80s when Pumas were popular so they can only go up

Yep he get 1 half decent player to sign and he winning. And of course he will

 

[youngfocus]

Fresh.

 

[peterlongshort]

Man these young kids don’t wanna wear the same kicks as they daddy.

 

[Mack1052]

Yep he get 1 half decent player to sign and he winning. And of course he will

Already got probably what will be two top 5 picks and another top twenty in Smith. Going be alot of highlights from all three:






You just need one to become a star and you can have Puma blow up like Under Armour did with Steph.

 

[peterlongshort]

Already got probably what will be two top 5 picks and another top twenty in Smith. Going be alot of highlights from all three:






You just need one to become a star and you can have Puma blow up like Under Armour did with Steph.

Fam, you can’t be serious? Steph with the Ortho 12’s?

 

[Rel]

Can't wait till show the whole lineup of hoop shoes... ..

 

[xxironxx]

Fam, you can’t be serious? Steph with the Ortho 12’s?

Shoes are buns but please believe that contract money still spends the same

 

[OutlawR.O.C.]

Man these young kids don’t wanna wear the same kicks as they daddy.

They already are.

They're paying the same or more for the recycled Jordan's their parents wore when they were kids.

 

[woodchuck]

Man these young kids don’t wanna wear the same kicks as they daddy.

Their daddies still wear J's.

 

[Mack1052]

Fam, you can’t be serious? Steph with the Ortho 12’s?

I'm saying the basketball brand as a whole, not necessarily his line. Lot of high school teams wearing Under Armour nowadays

 

[crazyace718]

The official shoe brand if rikers island.

 

[ballscout1]

Puma was my first pair of non canvass sneakers

Had the gold and black Clydes

 

[An RnB Thug]

I sent a message to Puma Years ago pleading with them to get back into Basketball
After you buy their gear you can leave suggestions on how to make the company better
I commented that there was a Market for Basketball Sneakers and used Under Armour as an example how easy it was to get in

 

[REDLINE]

Lol don't think you can fuck up what ain't

Very true

 

[kes1111]

Thebrand outfitted him in Puma sneakers and apparel during his 2017 tour to promote his 4:44 album.

 

[Joe Grind]

Their opening a pop up shop in brooklyn near the braclays center.

 

[SmaLLz]

His man Emory has been over there for a few years in some exec position and I can definitely see the potential synergy between Roc Nation Sports Management and Puma with this move.

 

[roots69]

Puma, they had their run in the mid 70's!!! I remember when the first kid on the block busted out his white puma's!! Shit we all were wearing our white hi top chuck taylors, looking around saying Im gettin sum next!! I never got any, shit my moms was bitching about paying $25 for sum canvas con's!! By the time I started working, we had switched up to adidas or david thompsons!!

 

[unknownsoldier]

His man Emory has been over there for a few years in some exec position and I can definitely see the potential synergy between Roc Nation Sports Management and Puma with this move.

Won't last. The leagues not going for that...another nothing move