Krispy Kreme apologises for featuring racial slur in ad campaign

[the artist]

Krispy Kreme apologises for featuring racial slur in ad campaign

Krispy Kreme has issued an apology after featuring a racial slur in one of their advertising campaigns, developed by creative agency Abel.The Australia-New Zealand branch of the famous doughnut brand released a series of photos to celebrate people coming together for big celebrations.In the...

www.indy100.com

Krispy Kreme has issued an apology after featuring a racial slur in one of their advertising campaigns, developed by creative agency Abel.

The Australia-New Zealand branch of the famous doughnut brand released a series of photos to celebrate people coming together for big celebrations.

In the snaps, the letter "o" was replaced with their famed sweet treats, including in "footy" and "movie".

However, there was one image that has since been pulled for obvious reasons. It read "congratulations" with additional "o" letters, creating a highly offensive racial slur.

Krispy Kreme's ANZ marketing director has since shared a statement apologising on behalf of the company.

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"We never intended to offend any person or group," they said. "We are sorry for the oversight and have removed all congratulations related ads from the campaign."

Anti-racism campaigner Dr Stephen Hagan went on to tell Mumbrella: "As the originator of changing the C**n Cheese brand to Cheer, it’s an absolute disgrace that in 2023, someone thinks they can come up with an… ad like that on a product that is very popular with people of colour.

 

[DragonXJC]

They knew what they were doing, the publicity is worth the risk.

 

[Dr. Truth]

They ain’t slick with this shit

 

[TheAlias]

Yawn

Don't let inconsequential nonsense like this bring your vibration low, folks.

 

[tallblacknyc]

Time for the theft mobs to steal hundreds of thousands worth of donuts cause of their “mistake “

 

[55th View]

Fuck that. You gotta stand on something. I'm done w/ them after this shit...unless the hot sign is on!

 

[Coldchi]

what the fuck kind of marketing campaign oversight do these companies have?
the marketing company that i used to work for,....they would have meetings and pre-approvals even before a finished design on marketing material went public.
these fuckers know exactly what they be doin. fuck that agency and fuck your sorrys.

 

[Mrfreddygoodbud]

they mustve seen the breakfast club interview with larry elder,

somebody send that bootlick a dozen coongratulations donuts...

 

[RoadRage]

 

[yaBoi]

 

[OUT THARE]

 

[lightbright]

Here comes the Krispy Kreme boycott....... and sales when their sales grind to a halt

 

[Last Dayz]

they mustve seen the breakfast club interview with larry elder,

somebody send that bootlick a dozen coongratulations donuts...

 

[clitsational]

Here comes the Krispy Kreme boycott.......
and sales when their sales grind to a halt
​

be real bruh

it coulda said

you fat bastids ain't givin up your crack

​

 

[lightbright]

be real bruh

it coulda said

you fat bastids ain't givin up your crack

​

I've never had a Krispy Kreme..... there isn't' even one near me man....... straight up Dunkin Donuts and a medium coffee for me... for over 35 years. slow your fucking roll man

.

 

[D@mnphins]

Nothing new. You all don't remember the KKK apology

Krispy Kreme apologizes for 'KKK' doughnut club

The doughnut company called it an 'unintentional oversight.'

www.usatoday.com

 

[cashwhisperer]

Donuts will kill ya...

 

[keone]

i mean its australia

 

[God-Of-War-420]

Dunkin donuts>>>> Krispy Kreme

 

[Database Error]

Kats riding for coons now?

 

[Bumpee]

Damn, and I used to fuck with Krispy Kreme. Oh well, it was too damn sweet anyway.

 

[0utsyder]

...all the different departments that this went through and not ONE black person or even a cool ass white dude or a Michael Rappaport saw this shyt?!?!?!

 

[Dr. Truth]

Dunkin donuts>>>> Krispy Kreme

No, KK glaze fresh out the fryer shits on anything at DD

 

[God-Of-War-420]

No, KK glaze fresh out the fryer shits on anything at DD

I'm not a huge glaze donut fan, so the Krispy Kreme mystique is lost on my fat ass lol

 

[Simply Sickenin']

I've never had a Krispy Kreme..... there isn't' even one near me man....... straight up Dunkin Donuts and a medium coffee for me... for over 35 years. slow your fucking roll man

.

This!!!!
Google maps is telling me that the closest one to me is 47 miles away and in another damn state. The next closest is 49 miles and also in another state but not the same one.

I'd love to try one, but I've honestly never seen one of their stores.

 

[tallblacknyc]

Dunkin donuts>>>> Krispy Kreme

Nope… Krispy Kreme glaze donuts by a mile… early days of the pandemic you could get a dozen for $4 or $5 through their app.. 1 of my boys had that shit.. we would go grab some up( he got kids)

 

[lazarus]

They should pass these out at the RNC and DNC conventions.

 

[kirkout]

Dunkin donuts>>>> Krispy Kreme

Damn…that’s how hard Krispy Kreme fell off, huh. Before they started franchising up North they was the shit. That was the 90’s though. My trip down to NC A&T I always stopped at Krispy Kreme especially when the ‘fresh donuts’ sign or whatever was on. Them muthafuckas would melt in your mouth…#paws.

 

[God-Of-War-420]

I'm not a huge glaze donut fan, so the Krispy Kreme mystique is lost on my fat ass lol

Nope… Krispy Kreme glaze donuts by a mile… early days of the pandemic you could get a dozen for $4 or $5 through their app.. 1 of my boys had that shit.. we would go grab some up( he got kids)

I grew up in the new England so Krispy Kreme wasn't on my radar until I moved down south, so for me it was always DD

Down here I'm more into donut king when I can get it still my every day driver is Dunkin



All this donut talk is making me hungry. Lol

 

[Deezz]

Do they not have any Black people on staff?!!!!

 

[Complex]

Clarence Thomas has his own donut?

 

[tallblacknyc]

I grew up in the new England so Krispy Kreme wasn't on my radar until I moved down south, so for me it was always DD

Down here I'm more into donut king when I can get it still my every day driver is Dunkin



All this donut talk is making me hungry. Lol

I will give props to Dunkin’ Donuts on their coolatas.. I use to get coupons where I only had to pay $1.. that was my everyday cool out drink the summer of 2009 when I had my storefront.. sipping on coolata watching all the ass go bye until a customer came in.. I need to find out what that coolata mixture is made from cause I swear you could make some money mixing that white coolata and some tequila or henny in it.. broads would love that mix.. selling spike coolatas now that’s a moneymaker(vanilla bean)

 

[playahaitian]

Krispy Kreme to celebrate World Kindness Day by giving away free dozen doughnuts to first 500 guests

Charlotte, North Carolina-based Krispy Kreme Doughnuts will offer a free dozen glazed originals to the first 500 guests at participating stores, with no purchase necessary.

www.foxbusiness.com

 

[woodchuck]

Maybe they were giving props to the Black people that voted for Trump.