If AEW wants to grow and not remain stagnant they have to bring in known names from other places that casual fans are familiar with (and not just niche talent from Japan and indy promotions) and put them in big matches upon arrival while also developing their young/homegrown talent.She is though for the casuals. People who tune in to see familiar faces they know.
Having a Mercedes, who casual wrestling fans know, go to the back of the line in AEW and "earn her spot" in a weak AEW women's division makes no sense.