I think I see what Bruno is doing.
He's sliding back onto the scene as a producer. I can see him doing a track with Karol G, Doechii, Tate McRaye, Sabrina Carpenter (that one could actually be decent), Ava Max (Lady Gaga lite), Madison Beer, etc or even Chappell Roan. Then, do a couple of throwback-style tracks with artists like Solange, Kali Uchis or Jhené Aiko.
This would bring him back onto the scene and put him in different crowds as a producer.
That's what I would do if I were him at this point. His frontman days are fading. He can stay relevant as a producer.