The 6 Critical Ingredients to Make Effective Explainer Videos
There are scientific reasons why an explainer video can help you expand your customer base. According to 3M Corporation, the fact that visual content is processed on the order of 60,000 times faster than simple text makes the impact of a video far greater than that of simple text. Also, your customers are over 50% more likely to keep in mind the information that is presented in a visual format. These videos often combine imagery, text, and music to help your potential customers understand what it is that you do, and why your service can solve their problem.
Posts with videos attract 300% more inbound links. If a post also contains images and lists, it can draw as much as 600% more traffic than simple text can do. 85% of internet users in the US view videos on the web. The most prevalent group are ages 25-34. Amazingly, adult-aged males spend almost 50% more time viewing videos than do females. (Sources: comScore and Nielsen)
According to the Cisco Visual Networking Index, 2015, by the year 2020, video traffic will make up 82% of all internet traffic. This is up from 70% in 2015. A study from Nielsen showed that 64% of respondents polled claimed that video content will be the driving force behind their marketing strategies, going forward. This same study from Nielsen also adds that 52% of consumers are willing to take action on an online video at least some of the time.
Axxon, in a report entitled Video in Content Marketing, seven out of ten people claimed a more positive opinion of brands after seeing engaging video content from them. With over 75% of people now circulating video content on social media sites, the reach of a great explainer video can be immense.
Explainer videos are short, usually around 60-180 seconds, but can be longer and try to pack all of your key information into that small timeframe. If what you have to say is longer, don’t give up the essence of it by packing it into a smaller format. If it is that important to say, then just say it. Conventions are great, most of the time, but when they fail, the unconventional approach can sometimes bring the most fantastic and effective results. On this point, go with your gut. It will lead you right.
When you are planning your video, remember, it will prove to be the most important part of the process. Knowing what to include and what to leave on the cutting room floor is crucial when you only have one minute to get your point across. An entertaining explainer video can make the difference in whether a potential client will click on to your site, or keep on surfing.
Begin your process by first nailing down the “essential message” or central theme of the video. figure out what you believe will be the biggest draw for consumers, looking into your company. Will children be the focus of your service? Amusing animated characters would be perfect for a video whose purpose it is to draw in the “itty- bitties.”
Obviously, for adult services, or any service aimed at a specific segment of the consumer base, different themes or characters would be effective.Putting a substantial amount of serious thought and planning into your explainer video is the single most effective way to come up with a relevant, customer-grabbing video. Some important points to consider during your brainstorming session (best performed in the company of a colleague who understands your goals and the service you are attempting to demonstrate visually) are:
Emotion is a tremendously powerful driver of consumer decisions; or any other decision, for that matter. Video content has a way of evoking emotion that simple text can’t. When specific types of imagery are combined with particular styles of music the combination arouses emotions of empathy and even a feeling of “bonding” with your brand.
When considering the setting of your video and the characters, try to make them as identifiable with your target client base as possible. Cute, smile-inducing animated characters and humor are two seriously powerful emotional motivators. Both of these induce your body to release oxytocin, the “lovey-dovey” hormone. This facilitates a feeling of bonding between your customer and your brand.
If you form a bond between your potential consumer and your brand, a call to action is more likely to be answered. Another way to bring out emotion in your clients is to present a storyline with a very empathetic character. Any of you clients who have that sensibility, will empathize, identify with and “trust” the character, making them much less hesitant to answer your embedded call to action.
3. Choose Your Words Wisely – Keep It Simple
Sixty to ninety seconds is not a very long time to get your point across, so you have to be sure to pack those seconds with all of the information you are trying to convey to prospective customers. The script needs to be short and sweet, and simple. It is simply the most important part of your video.
The most effective placement of the intended message is within the first 30 seconds. In this way, clients get the message quickly, before they become distracted, or click away. You have to hook them right in the beginning. The characters should be speaking directly to the audience. This draws the viewer into the scenario and produces the aforementioned “bonding effect” which leads to brand loyalty.
Ideally, your script will follow a storyline, which is sympathetic and evokes an emotional response for your client. If you can help the client to identify with the character and their story, through the use of tone, humor, and even music, then you’ll be well on your way to gaining a new customer. With all of that being said, choose your words wisely.
Simplicity is key because you don’t want your message flying right over the heads of potential clients. Engage them by speaking directly to them, using “you” and “your.” When you think about it, you are attempting to foster trust in your client. So don’t talk over their heads and certainly don’t talk down to them. Talk to them about what they care about, and that is their problem.
Choose the most impactful, inspiring yet simple words that you can conjure up and create a little bit of magic. Tell them why your company cares about their problem and how you can fix it. It really helps if you mean it. Show them you really care, clients will be drawn to it. After all, in explainer video terms, it’s always best to “Keep it simple, smarty!”
4. The “Sweet Spot”
The “Sweet Spot” in your video, is the where you make your play. It’s when you tell the client “I can fix your problem.” A call to action is one of the most effective methods of getting a prospective client to convert. Guide them to your company, or they may get lost. Your call-to-action is the single most effective driver of leads, and ultimately sales. Ask them to trust you. Tell them how you can help. Tell them what they can do on their own to help themselves. This endears you to them even more and breeds the trust that is essential to a client/provider relationship.
Here a tiny dose of humor, perhaps in an unexpected and funny catch phrase, or a really funny punch line, will make your video unforgettable and when people smile, endorphins, which make them feel really good about what they’ve just seen, will help to cement their new-found fondness for your company. This is the moment in the video when you can just be you, making you memorable. Memorability is golden, in advertising.
5. A Little Well-Planned Music to Get Them “In the Mood”
The first consideration, when choosing your music, is the demographic that you are trying to appeal to. What type of music would appeal to that group? Music is another component that will help to produce emotion in the viewer. A catchy tune will stick in the viewer’s head, and when he’s ready to act, your company will come to mind.
Certain tones, in music, evoke emotional responses.
Finally, on this point, ensure that your music doesn’t overpower the video or the voiceover. Music, just like humor is best used in small and unassuming doses, for the most compelling effect.
6. If You Are Going to Do It, Do It Right
An explainer video is not just some cute foible to decorate your web page with. You must realize that it is an investment and not an expense. It has the potential to drive more business to you than almost any other type of advertising. Don’t skimp on the music, or the script. If you aren’t trained well enough to write an effective script, hire someone to do it for you.
create explainer videos in several different formats, including:
Im On the hunt for the best product with the best user friendly interface, most features, most freedom, with the highest studio production quality possible, for the least amount of money spent. I need something that makes it possible for me to do create, edit, produce a product / content on my own & possibly produce vids for others for a nice fee. Im sure many here might be interested in doing the same but dnt have an idea about how to get started or what would be good products to use, so I thought I would put all of my info here to serve as a resource.
It looks like you would probably use more than 1 product or aapplication to achieve the bast version of the content you want to create.
http://viddyoze.com/
World’s #1 Automated Video Animation Software
Create pro-quality intros, outros, logo stings, social actions, transitions CTAs, YouTube end-cards and other miscellaneous animations with ease.
Designer Template Library
Chose from our professional selection of top quality templates each designed, tested and approved by a dedicate team of professional animators, marketers and designers.
Full Audio Support
Add audio with a single click. Camtasia can stay in its box – you can add your soundtrack straight from Viddyoze, making the process even simpler.
100% Mobile Compatible
Create your animations from anywhere you like – in the café, on the beach, anywhere you can get on the net. It’s summer, and you should be out enjoying it!
Members Area & Training
Viddyoze is built to make your life, your videos and your business as enjoyable, and profitable as possible... Access everything you need in one user-friendly area (including simple set up videos on getting the most from Viddyoze).
Cloud Hosting
All the magic happens inside your browser. There is no software to install, so you can get easy access to it whenever you need it...
Always Available
Viddyoze is cloud based so there’s no need to wait around for your video software to render your animations. Just choose your animations... and you’ll get an email when they’re ready.
Click and Select
Every animation is ready to go, so there is no need for any previous experience in design or animation.
Easy Customization
Every animation has the option to choose a preset colour scheme... There’s no need to think about colour combos, or complex edits... Just click to the colours that match your brand and Viddyoze does the rest.
No Watermarks
Viddyoze is fully brandable with no watermarks, anywhere... ever. It’s your video, it’s your logo, it’s your profits.
Commercial Licence
Open up a lucrative second income stream by selling your animations to clients.
100% Compatibility
Viddyoze renders all your animations in mp4 file format... so you can use them with any video editor, and any web platform with absolute confidence.
Fast Customer Service
Contact our friendly Viddyoze support team 24/7 and you’re guaranteed a response within 1 business day.
Lifetime Support & Updates
Viddyoze is supported by a team of designers and developers who are constantly improving the service… Whenever there is a system-wide update you’ll be the first to get it.
Unlimited Usage Rights
Viddyoze will never limit the amount of times you can use an animation. Once you’ve rendered it, it’s yours to use in as many videos as you like.
Viddyoze LitePersonal Licence
Access To Viddyoze
Maximum of 30 Renders per Month
Unlimited Use Of Animations For Personal Videos
30 Day Money Back Guarantee
Save 52% today and never pay for animations again
$97 / Month
One Time Payment
Only $57
ViddyozeCommercial Licence
Unlimited Access To Viddyoze
Unlimited Monthly Renders - For Ever
Unlimited Use Of Animations For Personal Videos
Unlimited Use Of Animations For Clients Videos
30 Day Money Back Guarantee
Save 52% today and never pay for animations again
$197 / Month
One Time Payment
Only $67
https://goanimate.com/
GOPUBLISH
US$39/month
or US$299/year
Produce HD videos.
CHOOSE PLAN
GOPREMIUM
US$79/month
or US$599/year
Produce Full HD videos with no GoAnimate logo.
CHOOSE PLAN
GOTEAM
US$159/month
or US$999/year for 1 seat
GoPremium features plus collaboration, font import and more!
Operating Hours: Weekdays: 06:00 to 17:30 (America/ Los Angeles time/ Pacific time).
http://explaindio.com/
PERSONAL LICENSE
Price $59/yr
COMMERCIAL LICENSE
Price $69/yr
https://www.powtoon.com/
BUSINESS
Starting at
$ 59per month
Watermark & Outro Removed
Storage 10Gb 2Gb 100Mb
Full Privacy Control Settings
Quality & Resolution Full HD HD Basic
Download as MP4
Collaborate with Other Users
Export to PDF & PPT
Animated Charts & Graphs
Royalty Free Music Unlimited 88 tunes 46 tunes
Royalty Free Styles - unlimited
Max Length HD 60 mins/
Full HD 8 mins Up to 15 mins Up to 5 mins
Commercial Rights
24/7 Premium Support
PRO
Starting at
$ 19 per month
Watermark & Outro Removed
Storage 2Gb 100Mb
Full Privacy Control Settings
Quality & Resolution HD Basic
Download as MP4
Collaborate with Other Users
Export to PDF & PPT
Animated Charts & Graphs
Royalty Free Music 88 tunes
Royalty Free Styles - unlimited
Max Length HD 60 mins/
Full HD 8 mins Up to 15 mins Up to 5 mins
Commercial Rights
24/7 Premium Support
http://letsanimate.design/vol2/
Design elements...... all compatiable with the above listed on sale for $27
There are scientific reasons why an explainer video can help you expand your customer base. According to 3M Corporation, the fact that visual content is processed on the order of 60,000 times faster than simple text makes the impact of a video far greater than that of simple text. Also, your customers are over 50% more likely to keep in mind the information that is presented in a visual format. These videos often combine imagery, text, and music to help your potential customers understand what it is that you do, and why your service can solve their problem.
Posts with videos attract 300% more inbound links. If a post also contains images and lists, it can draw as much as 600% more traffic than simple text can do. 85% of internet users in the US view videos on the web. The most prevalent group are ages 25-34. Amazingly, adult-aged males spend almost 50% more time viewing videos than do females. (Sources: comScore and Nielsen)
According to the Cisco Visual Networking Index, 2015, by the year 2020, video traffic will make up 82% of all internet traffic. This is up from 70% in 2015. A study from Nielsen showed that 64% of respondents polled claimed that video content will be the driving force behind their marketing strategies, going forward. This same study from Nielsen also adds that 52% of consumers are willing to take action on an online video at least some of the time.
Axxon, in a report entitled Video in Content Marketing, seven out of ten people claimed a more positive opinion of brands after seeing engaging video content from them. With over 75% of people now circulating video content on social media sites, the reach of a great explainer video can be immense.
Explainer videos are short, usually around 60-180 seconds, but can be longer and try to pack all of your key information into that small timeframe. If what you have to say is longer, don’t give up the essence of it by packing it into a smaller format. If it is that important to say, then just say it. Conventions are great, most of the time, but when they fail, the unconventional approach can sometimes bring the most fantastic and effective results. On this point, go with your gut. It will lead you right.
When you are planning your video, remember, it will prove to be the most important part of the process. Knowing what to include and what to leave on the cutting room floor is crucial when you only have one minute to get your point across. An entertaining explainer video can make the difference in whether a potential client will click on to your site, or keep on surfing.
- Brainstorm, Brainstorm, Brainstorm
Obviously, for adult services, or any service aimed at a specific segment of the consumer base, different themes or characters would be effective.Putting a substantial amount of serious thought and planning into your explainer video is the single most effective way to come up with a relevant, customer-grabbing video. Some important points to consider during your brainstorming session (best performed in the company of a colleague who understands your goals and the service you are attempting to demonstrate visually) are:
- Who is your potential client base?
- What is so special about your service?
- Describe your service process,
- What do you intend to achieve with the video?
- How do plan on implementing your objectives regarding the video?
2. Characters Count: Leverage Your Audience’s Emotions, Increase the Effectiveness of Your Explainer Videos
Emotion is a tremendously powerful driver of consumer decisions; or any other decision, for that matter. Video content has a way of evoking emotion that simple text can’t. When specific types of imagery are combined with particular styles of music the combination arouses emotions of empathy and even a feeling of “bonding” with your brand.
When considering the setting of your video and the characters, try to make them as identifiable with your target client base as possible. Cute, smile-inducing animated characters and humor are two seriously powerful emotional motivators. Both of these induce your body to release oxytocin, the “lovey-dovey” hormone. This facilitates a feeling of bonding between your customer and your brand.
If you form a bond between your potential consumer and your brand, a call to action is more likely to be answered. Another way to bring out emotion in your clients is to present a storyline with a very empathetic character. Any of you clients who have that sensibility, will empathize, identify with and “trust” the character, making them much less hesitant to answer your embedded call to action.
3. Choose Your Words Wisely – Keep It Simple
The most effective placement of the intended message is within the first 30 seconds. In this way, clients get the message quickly, before they become distracted, or click away. You have to hook them right in the beginning. The characters should be speaking directly to the audience. This draws the viewer into the scenario and produces the aforementioned “bonding effect” which leads to brand loyalty.
Ideally, your script will follow a storyline, which is sympathetic and evokes an emotional response for your client. If you can help the client to identify with the character and their story, through the use of tone, humor, and even music, then you’ll be well on your way to gaining a new customer. With all of that being said, choose your words wisely.
Simplicity is key because you don’t want your message flying right over the heads of potential clients. Engage them by speaking directly to them, using “you” and “your.” When you think about it, you are attempting to foster trust in your client. So don’t talk over their heads and certainly don’t talk down to them. Talk to them about what they care about, and that is their problem.
Choose the most impactful, inspiring yet simple words that you can conjure up and create a little bit of magic. Tell them why your company cares about their problem and how you can fix it. It really helps if you mean it. Show them you really care, clients will be drawn to it. After all, in explainer video terms, it’s always best to “Keep it simple, smarty!”
4. The “Sweet Spot”
Here a tiny dose of humor, perhaps in an unexpected and funny catch phrase, or a really funny punch line, will make your video unforgettable and when people smile, endorphins, which make them feel really good about what they’ve just seen, will help to cement their new-found fondness for your company. This is the moment in the video when you can just be you, making you memorable. Memorability is golden, in advertising.
5. A Little Well-Planned Music to Get Them “In the Mood”
The first consideration, when choosing your music, is the demographic that you are trying to appeal to. What type of music would appeal to that group? Music is another component that will help to produce emotion in the viewer. A catchy tune will stick in the viewer’s head, and when he’s ready to act, your company will come to mind.
Certain tones, in music, evoke emotional responses.
Finally, on this point, ensure that your music doesn’t overpower the video or the voiceover. Music, just like humor is best used in small and unassuming doses, for the most compelling effect.
6. If You Are Going to Do It, Do It Right
create explainer videos in several different formats, including:
- Explainer vector style
- Doodle
- Presentation
- Live
Im On the hunt for the best product with the best user friendly interface, most features, most freedom, with the highest studio production quality possible, for the least amount of money spent. I need something that makes it possible for me to do create, edit, produce a product / content on my own & possibly produce vids for others for a nice fee. Im sure many here might be interested in doing the same but dnt have an idea about how to get started or what would be good products to use, so I thought I would put all of my info here to serve as a resource.
It looks like you would probably use more than 1 product or aapplication to achieve the bast version of the content you want to create.
http://viddyoze.com/
World’s #1 Automated Video Animation Software
Create pro-quality intros, outros, logo stings, social actions, transitions CTAs, YouTube end-cards and other miscellaneous animations with ease.
Designer Template Library
Chose from our professional selection of top quality templates each designed, tested and approved by a dedicate team of professional animators, marketers and designers.
Full Audio Support
Add audio with a single click. Camtasia can stay in its box – you can add your soundtrack straight from Viddyoze, making the process even simpler.
100% Mobile Compatible
Create your animations from anywhere you like – in the café, on the beach, anywhere you can get on the net. It’s summer, and you should be out enjoying it!
Members Area & Training
Viddyoze is built to make your life, your videos and your business as enjoyable, and profitable as possible... Access everything you need in one user-friendly area (including simple set up videos on getting the most from Viddyoze).
Cloud Hosting
All the magic happens inside your browser. There is no software to install, so you can get easy access to it whenever you need it...
Always Available
Viddyoze is cloud based so there’s no need to wait around for your video software to render your animations. Just choose your animations... and you’ll get an email when they’re ready.
Click and Select
Every animation is ready to go, so there is no need for any previous experience in design or animation.
Easy Customization
Every animation has the option to choose a preset colour scheme... There’s no need to think about colour combos, or complex edits... Just click to the colours that match your brand and Viddyoze does the rest.
No Watermarks
Viddyoze is fully brandable with no watermarks, anywhere... ever. It’s your video, it’s your logo, it’s your profits.
Commercial Licence
Open up a lucrative second income stream by selling your animations to clients.
100% Compatibility
Viddyoze renders all your animations in mp4 file format... so you can use them with any video editor, and any web platform with absolute confidence.
Fast Customer Service
Contact our friendly Viddyoze support team 24/7 and you’re guaranteed a response within 1 business day.
Lifetime Support & Updates
Viddyoze is supported by a team of designers and developers who are constantly improving the service… Whenever there is a system-wide update you’ll be the first to get it.
Unlimited Usage Rights
Viddyoze will never limit the amount of times you can use an animation. Once you’ve rendered it, it’s yours to use in as many videos as you like.
Viddyoze LitePersonal Licence
Access To Viddyoze
Maximum of 30 Renders per Month
Unlimited Use Of Animations For Personal Videos
30 Day Money Back Guarantee
Save 52% today and never pay for animations again
One Time Payment
Only $57
ViddyozeCommercial Licence
Unlimited Access To Viddyoze
Unlimited Monthly Renders - For Ever
Unlimited Use Of Animations For Personal Videos
Unlimited Use Of Animations For Clients Videos
30 Day Money Back Guarantee
Save 52% today and never pay for animations again
One Time Payment
Only $67
https://goanimate.com/
GOPUBLISH
US$39/month
or US$299/year
Produce HD videos.
CHOOSE PLAN
- 1 Seat
- Download as video up to 720p
- Produce Unlimited Videos
- Unlimited Downloads / Exports
- Direct export to YouTube, Other Sites
- Import Audio, Images, Video Files
- 40 Premium Music Tracks
- Automatic Lip-Sync
GOPREMIUM
US$79/month
or US$599/year
Produce Full HD videos with no GoAnimate logo.
CHOOSE PLAN
- 1 Seat
- Download as video up to 1080p
- Produce Unlimited Videos
- Unlimited Downloads / Exports
- Direct export to YouTube, Other Sites
- Import Audio, Images, Video Files
- 70 Premium Music Tracks
- Automatic Lip-Sync
- Remove / Replace logo
- Security & Privacy
- Live Chat
GOTEAM
US$159/month
or US$999/year for 1 seat
GoPremium features plus collaboration, font import and more!
- 1 or Multi-seat (Volume Discount)
- Download as video up to 1080p
- Produce Unlimited Videos
- Unlimited Downloads / Exports
- Direct export to YouTube, Other Sites
- Import Audio, Images, Video Files
- >100 Premium Tracks + Loops + Tags
- Automatic Lip-Sync
- Video Collaboration / Shared Library
- Priority Service Queue
- Download as Animated GIF
- Import Fonts
Operating Hours: Weekdays: 06:00 to 17:30 (America/ Los Angeles time/ Pacific time).
http://explaindio.com/
PERSONAL LICENSE
Price $59/yr
- Explaindio 3 Software
- 200 Pre-Done Animated Scenes
- 800 Doodle Sketch Images
- 100 Full HD Background Videos
- 6 Animated Characters
- 300+ Font
- Background Audio Tracks
COMMERCIAL LICENSE
Price $69/yr
- Explaindio 3 Software
- 200 Pre-Done Animated Scenes
- 800 Doodle Sketch Images
- 100 Full HD Background Videos
- 6 Animated Characters
- 300+ Font
- Background Audio Tracks
- Can Sell Videos
https://www.powtoon.com/
BUSINESS
Starting at
$ 59per month
Watermark & Outro Removed
Storage 10Gb 2Gb 100Mb
Full Privacy Control Settings
Quality & Resolution Full HD HD Basic
Download as MP4
Collaborate with Other Users
Export to PDF & PPT
Animated Charts & Graphs
Royalty Free Music Unlimited 88 tunes 46 tunes
Royalty Free Styles - unlimited
Max Length HD 60 mins/
Full HD 8 mins Up to 15 mins Up to 5 mins
Commercial Rights
24/7 Premium Support
PRO
Starting at
$ 19 per month
Watermark & Outro Removed
Storage 2Gb 100Mb
Full Privacy Control Settings
Quality & Resolution HD Basic
Download as MP4
Collaborate with Other Users
Export to PDF & PPT
Animated Charts & Graphs
Royalty Free Music 88 tunes
Royalty Free Styles - unlimited
Max Length HD 60 mins/
Full HD 8 mins Up to 15 mins Up to 5 mins
Commercial Rights
24/7 Premium Support
http://letsanimate.design/vol2/
Design elements...... all compatiable with the above listed on sale for $27
Last edited:
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