1. Make use of the highlights feature
With the Instagram update of 2017, you can create permanent collections of curated Instagram stories that will live on the top your Instagram feed. Use this space to organize every aspect of your business like barbers in your shop, products you use, most popular services and running promotions. It is likely that new clients will be comparison shopping. So list your prices, and make sure it’s clear from you feed the level of service you’re providing.
2. Create an ongoing gallery of haircuts and styles
Haircuts are visual, and your instagram needs to reflect this. Think of your Instagram as a visual doorway to your shop. When you design your feed, strongly consider what potential clients want to see.Display photos of recent haircuts and popular styles and communicate visually a sense of what your shop looks like and who your staff is. This is most likely the place your customers will spend most of their time on, so you need it to be enticing and visually appealing.
3. Create and promote your unique hashtag
Create a unique hashtag that represents your barbershop and use it to brand all your pictures. Few services are better suited to the “selfie” culture of social media than styling hair. When you have client proud of their new cut, ask them to share a selfie on Instagram and mention your shop with your hashtag as a branding strategy. It’s free, effective marketing that builds social proof and trust for your barbershop.
4. Gain followers and engage them with regular content
Whether it’s a photo, contest, funny meme, or just an important update about hours or closing times, engage your followers regularly and consistently. Create a posting schedule as a part of your strategy. Instagram alsorecently updated their algorithm to give more importance to when something is posted — meaning that the time that people post has more influence on what appears on your feed. So it’s super important to post at optimal times when your followers are most active. If someone asks a question, be sure to respond promptly, and display the same kind of friendly attitude you would if he were sitting in your chair.
5. Use Instagram Ads
Like most other platforms that offer digital advertising, Instagram lets to target your most ideal customer with pinpoint precision and charge you money only when the person actually clicks on the ad. In 2018, the average cost per click (CPC) for Instagram ads is around $0.70 for all age ranges. Assuming 1 in 10 people who see your ad actually visit your store, it would cost you $7 to get one customer. Instagram offers specific type of ads called ‘store visits’ with the objective of converting ad impressions into people that walk into your shop. Instagram is especially suited for brand engagement and it well may be the perfect platform to advertise your barbershop.
6. Monitor the success of your posts every week
Instagram gives some key insights like impressions, profile visits and audience demographics to all business account users. Use this feature to track which posts get the most engagement and see where your followers are coming from. Don’t leave anything to chance. Make sure to also leverage this data and look for patterns to really understand your customers’ pain points and needs.
The ultimate goal of a barbershop is to build a clientele of repeat customers, as well as new customers through customer referrals.Because of this, many neighborhood barber shops are a place where gentlemen socialize and enjoy each other’s company, which only helps to build a clientele of satisfied and loyal customers. In today’s digital age, social media platforms like instagram offer a distinct avenue for barbershops to hangout and engage with their customers. Use Instagram to get found by new customers, build a positive reputation, and earn the loyalty of your best clients. When people look forward to coming in for a haircut, you’ll know you’re doing it right
With the Instagram update of 2017, you can create permanent collections of curated Instagram stories that will live on the top your Instagram feed. Use this space to organize every aspect of your business like barbers in your shop, products you use, most popular services and running promotions. It is likely that new clients will be comparison shopping. So list your prices, and make sure it’s clear from you feed the level of service you’re providing.
2. Create an ongoing gallery of haircuts and styles
Haircuts are visual, and your instagram needs to reflect this. Think of your Instagram as a visual doorway to your shop. When you design your feed, strongly consider what potential clients want to see.Display photos of recent haircuts and popular styles and communicate visually a sense of what your shop looks like and who your staff is. This is most likely the place your customers will spend most of their time on, so you need it to be enticing and visually appealing.
3. Create and promote your unique hashtag
Create a unique hashtag that represents your barbershop and use it to brand all your pictures. Few services are better suited to the “selfie” culture of social media than styling hair. When you have client proud of their new cut, ask them to share a selfie on Instagram and mention your shop with your hashtag as a branding strategy. It’s free, effective marketing that builds social proof and trust for your barbershop.
4. Gain followers and engage them with regular content
Whether it’s a photo, contest, funny meme, or just an important update about hours or closing times, engage your followers regularly and consistently. Create a posting schedule as a part of your strategy. Instagram alsorecently updated their algorithm to give more importance to when something is posted — meaning that the time that people post has more influence on what appears on your feed. So it’s super important to post at optimal times when your followers are most active. If someone asks a question, be sure to respond promptly, and display the same kind of friendly attitude you would if he were sitting in your chair.
5. Use Instagram Ads
Like most other platforms that offer digital advertising, Instagram lets to target your most ideal customer with pinpoint precision and charge you money only when the person actually clicks on the ad. In 2018, the average cost per click (CPC) for Instagram ads is around $0.70 for all age ranges. Assuming 1 in 10 people who see your ad actually visit your store, it would cost you $7 to get one customer. Instagram offers specific type of ads called ‘store visits’ with the objective of converting ad impressions into people that walk into your shop. Instagram is especially suited for brand engagement and it well may be the perfect platform to advertise your barbershop.
6. Monitor the success of your posts every week
Instagram gives some key insights like impressions, profile visits and audience demographics to all business account users. Use this feature to track which posts get the most engagement and see where your followers are coming from. Don’t leave anything to chance. Make sure to also leverage this data and look for patterns to really understand your customers’ pain points and needs.
The ultimate goal of a barbershop is to build a clientele of repeat customers, as well as new customers through customer referrals.Because of this, many neighborhood barber shops are a place where gentlemen socialize and enjoy each other’s company, which only helps to build a clientele of satisfied and loyal customers. In today’s digital age, social media platforms like instagram offer a distinct avenue for barbershops to hangout and engage with their customers. Use Instagram to get found by new customers, build a positive reputation, and earn the loyalty of your best clients. When people look forward to coming in for a haircut, you’ll know you’re doing it right