Snoop Dogg joins Def Jam as Executive Creative and Strategic Consultant

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Snoop Dogg joins Def Jam as Executive Creative and Strategic Consultant
June 7, 2021
By Murray Stassen
https://www.musicbusinessworldwide....-executive-creative-and-strategic-consultant/



Calvin Cordozar Broadus Jr., professionally known as Snoop Dogg, is joining Def Jam as Executive Creative and Strategic Consultant.
With an immediate focus on A&R and creative development, Snoop Dogg’s new role at the label will see him act as a senior strategic advisor.
He is based in Los Angeles and reports to Universal Music Group Chairman & CEO Sir Lucian Grainge and Def Jam interim Chairman and CEO Jeffrey Harleston.

In a video announcing the news, Snoop Dogg says that his work with Def Jam will result in music videos, TV shows, content, video games and “hit records”.
He added: “I’ll be going to the catalog, revitalizing that, bringing back life stories on some of these great artists. I’ll also be bringing some new talent to the table, new producers, new artists.”

With nearly three decades’ experience in the music business, Snoop Dogg has released 19 studio albums, sold over 30 million albums worldwide and received 20 Grammy nominations.
Snoop Dogg has also made several investments and endorsements spanning the lifestyle, food/beverage, and cannabis industries. Additionally, he founded the Snoop Youth Football League in 2005 to help LA kids get off the streets. In the process, the Snoop Youth Football League has helped players such as JuJu Smith-Schuster, John Ross, and Ronnie Hillman (the first to make it in 2012) along with 23 others make it to the NFL.
In addition to his work as an artist, as a media personality, Snoop Dogg has made appearances on radio, TV, and film.
He also executive produced the acclaimed Netflix show Coach Snoop, GGN: Double G News and the TNT game show Joker’s Wild, which he also hosted.
Snoop Dogg garnered his first Emmy nomination as Executive Producer for the hit VH1 show, Martha & Snoop’s Potluck Dinner Party.

Sir Lucian Grainge, Chairman & CEO, UMG, said: “We’re thrilled that the one and only Snoop Dogg is bringing his deep industry experience, strong relationships, boundless creativity and infectious energy to Def Jam.”
 
AFTER JOINING DEF JAM, SNOOP DOGG APPOINTS WIFE SHANTE BROADUS AS HIS OFFICIAL MANAGER
https://www.musicbusinessworldwide.com/after-joining-def-jam-snoop-dogg-appoints-wife-shante-broadus-as-his-official-manager

Following Monday’s news of Snoop Dogg joining Def Jam as Executive Creative and Strategic Consultant, the superstar artist has today (June 9) announced the appointment of Shante Broadus to his executive team as his official manager.

Broadus oversees Boss Lady Entertainment (BLE) and began her career by managing the early part of her husband, Calvin Cordozar Broadus Jr., aka Snoop Dogg’s career.

In her new role, Broadus will expand Snoop Dogg’s existing ventures, as well as, according to a media release, “cultivate and fortify” all upcoming partnership deals across the cannabis, spirits, gaming, music, brand partnerships, touring, licensing and TV/film spaces.

Additionally, Broadus will oversee the media arm of Snoop Dogg’s diGGital doGG – home to exclusive mobile apps, video games and a proprietary animation pipeline.

Upcoming projects under Broadus’ leadership include: Mt. Westmore, Snoopermarket, Snoop Dogg’s Triller Fight partnerships, the Snoop Youth Football League and Snoop Dogg’ summer tour..

In addition to her chief management appointment, Broadus oversees operations for Los Angeles music recording, production, and events space The Compound.

The facility has been frequented by artists such as Nipsey Hussle, Kendrick Lamar, Cardi B, Wiz Khalifa, Nelly, Snoop Dogg, and many more while serving as a home to events like the annual Cedars Sinai Sports Spectacular, the ADIDAS Rookie Symposium, and others.

Shante is also the CEO of Boss Lady Spirits, and has served as producer on several films and television projects, including the 2012 Snoop documentary, Reincarnated. She will also be releasing her first book, Paid the Cost to be the Boss Lady.

Together with Broadus, Constance Schwartz-Morini and Georgie Moskowitz, from SMAC Entertainment, have supported Broadus in her management of Snoop Dogg.
“THE INDUSTRY AT LARGE IS SEEING A MAJOR SHIFT IN MORE REPRESENTATION OF BLACK WOMEN IN KEY EXECUTIVE ROLES. I AM EXCITED TO ENTER THIS OFFICIAL POSITION, HELPING TO FURTHER EXPAND SNOOP’S WIDE-RANGING EMPIRE.”
SHANTE BROADUS
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Shante Broadus said: “The industry at large is seeing a major shift in more representation of Black women in key executive roles.

“I am excited to enter this official position, helping to further expand Snoop’s wide-ranging empire.

“I have been by Snoop’s side for over two so together with the rest of the team, our goal is to strengthen Snoop’s legacy as a brand with the loyalty and trust of our guidance that has made Snoop who he is today.”
“SHANTE HAS BEEN GUIDING MY CAREER BEHIND THE SCENES FROM DAY ONE.”
SNOOP DOGG
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Snoop Dogg added: “Shante has been guiding my career behind the scenes from day one.

“She has always been my final gut check with all my decisions, and I wouldn’t be where I am today without her.

“I am grateful to have her as my official manager, helping to build the Snoop Dogg empire together.”Music Business Worldwide
 
Nepotism and cronyism is a major problem at the majors. The majors are heading towards irrelevance with companies like Hipgnosis buying up music catalogs and DSP's gaining more power. If they start signing artists artist's too, they're in trouble.
 
Snoop’s success story is one for the ages. What’s has he not done? Looking forward to seeing him in this executive position
 
Niceeeee

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