http://thestashed.com/2016/07/28/tumblr-introduces-ads-will-pay-bloggers-cut/
BY NATE SANTOS
Some of your favorite Tumblr girls and boys could soon be cashing in. In an effort to boost its revenue, the microblogging platform has announced that it will debut paid ads from which many of its bloggers will get a cut.
Starting Thursday, July 28, Tumblr will enable ads on its users’ sites. Bloggers won’t automatically be enrolled, and will have to sign up for the program in order to be eligible to receive a cut of the ad revenue Tumblr generates. If you operate one of Tumblr’s 300 million blogs, however, don’t expect to get paid right away. The company is still working out the specifics of the revenue split and has yet to reveal when the partner program will start to pay its users. Should users want to keep their page ad-free, they’ll also have the option to opt out.
With Tumblr rolling out ads across the 300 million blogs in its network, the company will aid brands to potentially reach its 550 monthly users. It’s likely no coincidence that this latest initiative by Tumblr comes just as Verizon purchasedthe core assets of the microblogging platform’s parent company, Yahoo, for $4.83 million.
In a blog post discussing the debut of ads that will pay users, Tumblr founder David Karp said, “This was a long time coming, and will be one of the biggest projects we’ve ever launched at Tumblr.”
Tumblr was purchased by Yahoo in 2013 to the tune of $1.1 billion. Earlier this year, Yahoo gave Tumblr a $230 million
BY NATE SANTOS
Some of your favorite Tumblr girls and boys could soon be cashing in. In an effort to boost its revenue, the microblogging platform has announced that it will debut paid ads from which many of its bloggers will get a cut.
Starting Thursday, July 28, Tumblr will enable ads on its users’ sites. Bloggers won’t automatically be enrolled, and will have to sign up for the program in order to be eligible to receive a cut of the ad revenue Tumblr generates. If you operate one of Tumblr’s 300 million blogs, however, don’t expect to get paid right away. The company is still working out the specifics of the revenue split and has yet to reveal when the partner program will start to pay its users. Should users want to keep their page ad-free, they’ll also have the option to opt out.
With Tumblr rolling out ads across the 300 million blogs in its network, the company will aid brands to potentially reach its 550 monthly users. It’s likely no coincidence that this latest initiative by Tumblr comes just as Verizon purchasedthe core assets of the microblogging platform’s parent company, Yahoo, for $4.83 million.
In a blog post discussing the debut of ads that will pay users, Tumblr founder David Karp said, “This was a long time coming, and will be one of the biggest projects we’ve ever launched at Tumblr.”
Tumblr was purchased by Yahoo in 2013 to the tune of $1.1 billion. Earlier this year, Yahoo gave Tumblr a $230 million
