Amazon has a new name for its free streaming TV service
Launched in 2019 as IMDb Freedive, Amazon's ad-supported TV service is now called Freevee.
TV News: Amazon has a new name for its free streaming TV service Amazon Freevee UPDATE: Its DEAD
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Amazon has a new name for its free streaming TV service
PUBLISHED WED, APR 13 202210:00 AM EDTUPDATED WED, APR 13 202210:43 AM EDT
Annie Palmer@ANNIERPALMER
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KEY POINTS
Smith Collection/Gado | Archive Photos | Getty Images
Amazon jumped into the ad-supported video streaming market three years ago with IMDb TV. Later this month, that product will have a new name.
On April 27, IMDb TV will become Amazon Freevee, a name the company said better reflects the free nature of the service.
The ad-supported video-on-demand (AVOD) space has caught fire in recent years, picking up momentum during the coronavirus pandemic, as consumers streamed more movies and shows. Competitors include Paramount Global’s Pluto TV, Crackle, Tubi and the Roku Channel from Roku.
Amazon is trying to play both sides of the streaming market. Its Prime Video service is available through a monthly subscription of $9 or as part of the $15-a-month full Prime membership. Amazon competes on that end with the likes of Netflix, Disney+, Hulu, HBO Max and NBCUniversal’s Peacock, though some of those also have free ad-supported tiers.
Paid subscription services still dominate the streaming space, but ad-supported offerings are gaining ground. In January 2021, approximately 34% of U.S. households that had video streaming capability used ad-supported streaming services, according to Nielsen data.
IMDb, the film and TV site Amazon bought in 1998, launched the free-to-stream service in 2019 under the name IMDb Freedive. Amazon said Wednesday that the product has “seen tremendous growth,” tripling its monthly active users over the past two years.
Amazon hasn’t released an active user metric for IMDb TV, but said in May that it has 120 million monthly active users across all of its ad-supported video content, which includes IMDb TV, Twitch, live sports and other channels.
Amazon expects to grow Freevee’s roster of original TV and movies later this year, the company said.
“We’re looking forward to building on this momentum with an increasing slate of inventive and broadly appealing Originals, and are excited to establish Freevee as the premier AVOD service with content audiences crave,” said Jennifer Salke, head of Amazon Studios, in a statement.
PUBLISHED WED, APR 13 202210:00 AM EDTUPDATED WED, APR 13 202210:43 AM EDT
Annie Palmer@ANNIERPALMER
SHAREShare Article via FacebookShare Article via TwitterShare Article via LinkedInShare Article via Email
KEY POINTS
- Amazon said Wednesday it’s rebranding its free-to-stream, ad-supported service from IMDb TV to Amazon Freevee.
- The service was launched in 2019 as IMDb Freedive.
- Ad-based, on-demand offerings are on the rise in a market that’s filled with subscription services.
Smith Collection/Gado | Archive Photos | Getty Images
Amazon jumped into the ad-supported video streaming market three years ago with IMDb TV. Later this month, that product will have a new name.
On April 27, IMDb TV will become Amazon Freevee, a name the company said better reflects the free nature of the service.
The ad-supported video-on-demand (AVOD) space has caught fire in recent years, picking up momentum during the coronavirus pandemic, as consumers streamed more movies and shows. Competitors include Paramount Global’s Pluto TV, Crackle, Tubi and the Roku Channel from Roku.
Amazon is trying to play both sides of the streaming market. Its Prime Video service is available through a monthly subscription of $9 or as part of the $15-a-month full Prime membership. Amazon competes on that end with the likes of Netflix, Disney+, Hulu, HBO Max and NBCUniversal’s Peacock, though some of those also have free ad-supported tiers.
Paid subscription services still dominate the streaming space, but ad-supported offerings are gaining ground. In January 2021, approximately 34% of U.S. households that had video streaming capability used ad-supported streaming services, according to Nielsen data.
IMDb, the film and TV site Amazon bought in 1998, launched the free-to-stream service in 2019 under the name IMDb Freedive. Amazon said Wednesday that the product has “seen tremendous growth,” tripling its monthly active users over the past two years.
Amazon hasn’t released an active user metric for IMDb TV, but said in May that it has 120 million monthly active users across all of its ad-supported video content, which includes IMDb TV, Twitch, live sports and other channels.
Amazon expects to grow Freevee’s roster of original TV and movies later this year, the company said.
“We’re looking forward to building on this momentum with an increasing slate of inventive and broadly appealing Originals, and are excited to establish Freevee as the premier AVOD service with content audiences crave,” said Jennifer Salke, head of Amazon Studios, in a statement.
What Is Amazon Freevee, and Is It Any Good?
Need a free and legal way to watch movies online?
www.howtogeek.com
I didn't know Freevee was imdb tv I mostly watch those shows over prime shows.
Freevee, Quibi, Tubi.
They need better names, lol.
They need better names, lol.
Ever wonder who comes up with brand names? This woman.
A professional explains why brand names have gotten weirder.
getpocket.com
Amazon Shutting Down Freevee Streaming Service
Programming from the platform, including 'Jury Duty' and 'Judy Justice,' will be folded into Prime Video.
www.hollywoodreporter.com
Amazon Shutting Down Freevee Streaming Service
Programming from the platform, including 'Jury Duty' and 'Judy Justice,' will be folded into Prime Video.By Lesley Goldberg, Rick Porter
November 12, 2024 3:33pm
Freevee's 'Jury Duty' Courtesy of Amazon Freevee
Sources tell The Hollywood Reporter that Amazon plans to fold the platform into Prime Video, with Freevee executives expected to be integrated into various divisions within the company. Freevee’s programming will still be available at no charge for users who don’t subscribe to Prime Video (which is included with an Amazon Prime membership).
“To deliver a simpler viewing experience for customers, we have decided to phase out Freevee branding,” an Amazon spokesperson said in a statement. “There will be no change to the content available for Prime members, and a vast offering of free streaming content will still be accessible for non-Prime members, including select originals from Amazon MGM Studios, a variety of licensed movies and series, and a broad library of FAST channels, all available on Prime Video.”
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Freevee began its existence as IMDb TV and changed its name in April 2022 to better distinguish it from its association with the online database, also owned by Amazon. The platform’s demise comes about 10 months after Prime Video launched an ad tier (which is the default for users) in late January, having previously been an ad-free SVOD platform. Prime Video users now have to pay an additional $3 per month to go ad-free.
The launch of Prime Video’s ad product, along with Freevee programs being readily available on Prime, may have made Freevee redundant.
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Amazon had already been exposing Freevee originals to its Prime Video subscribers, including breakout Jury Duty and Bosch: Legacy. Content also flowed the other way, with Freevee streaming more than 100 Amazon originals including A League of Their Own and The Wheel of Time
Freevee To Shut Down As Amazon Consolidates Subscription & Free Content Under Prime Video
It's official -- free, ad-supported video on demand streaming service Amazon Freevee will be phased out over the coming weeks.
deadline.com
Bezos needs to give you a 2 year 6 figure consulting contract.
