Shea Moisture just enraged black women by putting white women in their commercial.
- Thread starter ugk
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I got some moisture for you you pretty ass bitch!!
yep that's the one:
http://www.hollywoodreporter.com/news/shea-moisture-company-faces-backlash-ad-996902
SHEA MOISTURE IS THE LATEST COMPANY FACING BACKLASH FOR AN AD
3:40 PM PDT 4/24/2017 by Sam Reed
- EMAIL ME
- Pepsi and United Airlines have company in the dog house.
Shea Moisture, a hair and skin care company founded in Harlem in 1991 for black women's needs, is facing backlash after releasing its newest ad depicting three women — a black woman, and two white women, one blonde and one redhead — talking about embracing their "natural" hair.
In the 60-second ad, the black woman talks about being bullied as a child for her natural, voluminous curls, while the other women discuss hating their sometimes limp locks and unusual hair color. "Break free from hair hate," touts the ad.
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NANA JIBRIL ️ @girlswithtoys
SheaMoisture is CANCELLED
1:41 PM - 24 Apr 2017
Many of Shea's loyal customers, however, are unhappy with the brand's comparison of embracing red hair to embracing natural black texture. Several studies conducted in the U.S. have found that black women who wear their natural texture, or who wear their hair in a traditional African-American styles like dreads, braids or cornrows, are seen as less competent than their peers who chemically straighten their hair or opt for weaves. The consequences for African-American women who choose to embrace their natural texture have, historically, been more severe than white women who choose to "embrace" their red hair.
READ MORE
Big, Curly Hair Is Officially a Red-Carpet Trend, But Will It Last?
That's not to say that white women don't suffer from self-confidence issues stemming from their locks, but the juxtaposition of the two issues as equal — especially coming from a company that was founded by and for black women — is causing outrage on Twitter.
Several customers have criticized the company for "gentrifying" the issue of natural hair in an attempt to woo new, white users. "I get Shea Moisture wanting to get that crossover coin, BUT a black woman going natural isn't the same as embracing your hair," wrote one woman on Twitter. Others posted photos of Rachel Dolezal, the infamous white woman who posed as African-American and became the president of the Spokane, Wash. chapter of the NAACP.
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Kimberly N. Foster
✔@KimberlyNFoster
Black women built SheaMoisture. And not the "I was teased for having good hair" Black women. Black women will take it right on down too.
2:08 PM - 24 Apr 2017
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E.Nicole @erikastruth
I get Shea Moisture wanting to get that crossover coin, BUT a black woman going natural isn't the same as embracing your red hair.
2:33 PM - 24 Apr 2017
View image on Twitter
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ᴅᴏʟʟᴀʀ @callmedollar
"More Shea Moisture products for me!"
4:08 PM - 24 Apr 2017
Shortly after the ad was ransacked on the Internet, Shea Moisture issued an apology. "Wow — we really f—ed this one up!" reads the statement posted to Twitter. "Please know that our intent was not, and would never be, to disrespect our community." A more extensive apology was posted to Instagram, in which the brand states, "We are keenly aware of the journey that WOC face – and our work will continue to serve as the inspiration for work like the Perception Institute’s Good Hair Study/Implicit Association Test that suggests that a majority of people, regardless of race and gender, hold some bias towards women of color based on their textured or natural hair. So, you’re right. We are different – and we should know better."
View image on Twitter
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SheaMoisture @SheaMoisture
Wow - we really f-ed this one up! Please know that our intent was not, & would never be, to disrespect our community http://bit.ly/2peY2A1
5:07 PM - 24 Apr 2017
Other customers, however, came to Shea Moisture's defense.
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blue gap hoodie @LiuKangKicks
I don't see how the Shea moisture commercial bad. It's talking about hair shaming and all that shit y'all tweet about.
6:14 PM - 24 Apr 2017
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Charolyn S @CharoLeFleur1
Still using my shea Moisture products. Y'all will be mad at someone else next week anyway
6:13 PM - 24 Apr 2017
Almost one year ago, Shea Moisture was enjoying praise for its #BreaktheWalls ad campaign, which questioned the placement of beauty products for African-American women on an "ethnic" aisle in drug stores, while products for white women were aggregated in the "beauty" aisle.
Thanks to companies like Shea Moisture as well as celebrities like Halle Berry, Amandla Stenberg and Yara Shahidi, who have been rocking their natural texture on red carpets, natural hair styles have been on the rise. Sales of relaxers have declined 26 percent since 2008, and earlier this year, Pantene announced a hair care series specifically for black hair.
Time will tell how long it will take for the company to bounce back from the offending ad. So far, it appears that PR blunders are the most consistent trend of 2017.
Here’s Why Guys Are Obsessed With This Underwear…The Weekly Brief | Mack Weldon
Discover The Vast Unique Collections At World MarketCost Plus World Market
This game will keep you up all night!Vikings: Free Online Game
I saw this on twitter. It wasn't as bad as I thought it would be, thankfully not bad enough to make me stop using their products because I have a bit of a Shea Moisture stash, (They have a body wash I love, doesn't break me out and doesn't dry my skin.) but I can't say it didn't bother me. They are buying into the white supremacy and the erasing of black women/black people to be successful. It's good that they apologized quickly, but at one point they thanked Tariq for his support when he came to their defense and that set off another round.
How are they erasing black women when they got a black women in the commercial?
Shit is sold at Target, Walmart, Walgreens, CVS and who knows where else, the company is trying to capture different markets and hair textures. Now if Carol's Daughter had a commercial w/ white women, I'd be surprised, not because I think they were selling out but b/c white women actually use it.
Anyway, crazy. I hope Shea Moisture is Black owned...I always thought it was.
Anyway, crazy. I hope Shea Moisture is Black owned...I always thought it was.
Honestly most white women skin needs all the help it can get.
Lol ok this is Funny.....
I just thought Shea was sold in the Hair shops that are rain by Asians and Iranians. Didn't think White people set foot in those spots. I guess Shea is coming up.
I just thought Shea was sold in the Hair shops that are rain by Asians and Iranians. Didn't think White people set foot in those spots. I guess Shea is coming up.
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Charolyn S @CharoLeFleur1Still using my shea Moisture products. Y'all will be mad at someone else next week anyway
The realest tweet of 2017.
Look, I love black women to death but today's ever-so-social-media-present black women are mad at everything. Last week it was Kendrick Lamar for trying to tell black women how they should define their beauty because he said "show me something natural like afro on Richard Pryor, show me something natural like ass with some stretch marks," and this week they're mad a Shea. Next week it'll be something else.
That shit at Walmart lol
I don't use their products because it seems to leave a residue however I get why black women are upset.
Shea Moisture was only being used by black women especially when the natural hair movement took off then when you run your commercial, you don't focus on what built your brand, you show one biracial chick and two whites and then at the end you show pop-ups of the kind of women that helped you achieve success.
Shea Moisture and natural hair of Black woman went hand in hand.
Just my two coins thrown in the bucket.
Shea Moisture was only being used by black women especially when the natural hair movement took off then when you run your commercial, you don't focus on what built your brand, you show one biracial chick and two whites and then at the end you show pop-ups of the kind of women that helped you achieve success.
Shea Moisture and natural hair of Black woman went hand in hand.
Just my two coins thrown in the bucket.
It's everywhere but it's by the ethnic hair products in every store you go in except maybe Target.
They are definitely getting paid now.
Wait,they're mad that a black owned company is trying to expand its business to other group of women 
A company can have their core customers and expand at the same time..
A company can have their core customers and expand at the same time..
Tried a Shea Moisture product. Not my cup of tea though I'd try another.
When people would ask me what I put in my hair their first guess was always SM. It is highly valued among Black natural hair wearing women. So I get the upset. What this is though is a tough lesson in marketing. TOUGH. We know that Black people spend the most money. But for you to expand your brand you are essentially marketing to people who statistically will not buy your product. Not because it's a Black product, but because it's spending money. So you damned if you do, and damned if you don't. SM wasn't going to win with this and someone had to know that. But at least now they know they got a good thing and bet not fuck it up again.
Sticking with my Oyin though.
When people would ask me what I put in my hair their first guess was always SM. It is highly valued among Black natural hair wearing women. So I get the upset. What this is though is a tough lesson in marketing. TOUGH. We know that Black people spend the most money. But for you to expand your brand you are essentially marketing to people who statistically will not buy your product. Not because it's a Black product, but because it's spending money. So you damned if you do, and damned if you don't. SM wasn't going to win with this and someone had to know that. But at least now they know they got a good thing and bet not fuck it up again.
Sticking with my Oyin though.
One thing, they always use some light bright ass black girl. Black people come in all colors, and the light bright girl is still a black girl, but God damn. Why is it always the Lite-Brite girl that gets and the commercials and then a bunch of white girls. black is beautiful in all its Hues
My nigg..I just said that shit last week..We ain't all Yella..We more dark than light..Fuck a CAC genetic..All they want is a standard Yella light black cause it's more CAC friendly...I'm starting to get more sik with time for the CAC mentality... Brah
yep that's the one:
http://www.hollywoodreporter.com/news/shea-moisture-company-faces-backlash-ad-996902
SHEA MOISTURE IS THE LATEST COMPANY FACING BACKLASH FOR AN AD
3:40 PM PDT 4/24/2017 by Sam Reed
- EMAIL ME
- Pepsi and United Airlines have company in the dog house.
Shea Moisture, a hair and skin care company founded in Harlem in 1991 for black women's needs, is facing backlash after releasing its newest ad depicting three women — a black woman, and two white women, one blonde and one redhead — talking about embracing their "natural" hair.
In the 60-second ad, the black woman talks about being bullied as a child for her natural, voluminous curls, while the other women discuss hating their sometimes limp locks and unusual hair color. "Break free from hair hate," touts the ad.
Follow
SheaMoisture is CANCELLED
1:41 PM - 24 Apr 2017
Many of Shea's loyal customers, however, are unhappy with the brand's comparison of embracing red hair to embracing natural black texture. Several studies conducted in the U.S. have found that black women who wear their natural texture, or who wear their hair in a traditional African-American styles like dreads, braids or cornrows, are seen as less competent than their peers who chemically straighten their hair or opt for weaves. The consequences for African-American women who choose to embrace their natural texture have, historically, been more severe than white women who choose to "embrace" their red hair.
READ MORE
Big, Curly Hair Is Officially a Red-Carpet Trend, But Will It Last?
That's not to say that white women don't suffer from self-confidence issues stemming from their locks, but the juxtaposition of the two issues as equal — especially coming from a company that was founded by and for black women — is causing outrage on Twitter.
Several customers have criticized the company for "gentrifying" the issue of natural hair in an attempt to woo new, white users. "I get Shea Moisture wanting to get that crossover coin, BUT a black woman going natural isn't the same as embracing your hair," wrote one woman on Twitter. Others posted photos of Rachel Dolezal, the infamous white woman who posed as African-American and became the president of the Spokane, Wash. chapter of the NAACP.
Follow
✔@KimberlyNFoster
Black women built SheaMoisture. And not the "I was teased for having good hair" Black women. Black women will take it right on down too.
2:08 PM - 24 Apr 2017
Follow
I get Shea Moisture wanting to get that crossover coin, BUT a black woman going natural isn't the same as embracing your red hair.
2:33 PM - 24 Apr 2017
View image on Twitter
Follow
"More Shea Moisture products for me!"
4:08 PM - 24 Apr 2017
Shortly after the ad was ransacked on the Internet, Shea Moisture issued an apology. "Wow — we really f—ed this one up!" reads the statement posted to Twitter. "Please know that our intent was not, and would never be, to disrespect our community." A more extensive apology was posted to Instagram, in which the brand states, "We are keenly aware of the journey that WOC face – and our work will continue to serve as the inspiration for work like the Perception Institute’s Good Hair Study/Implicit Association Test that suggests that a majority of people, regardless of race and gender, hold some bias towards women of color based on their textured or natural hair. So, you’re right. We are different – and we should know better."
View image on Twitter
Follow
Wow - we really f-ed this one up! Please know that our intent was not, & would never be, to disrespect our community http://bit.ly/2peY2A1
5:07 PM - 24 Apr 2017
Other customers, however, came to Shea Moisture's defense.
Follow
I don't see how the Shea moisture commercial bad. It's talking about hair shaming and all that shit y'all tweet about.
6:14 PM - 24 Apr 2017
Follow
Still using my shea Moisture products. Y'all will be mad at someone else next week anyway
6:13 PM - 24 Apr 2017
Almost one year ago, Shea Moisture was enjoying praise for its #BreaktheWalls ad campaign, which questioned the placement of beauty products for African-American women on an "ethnic" aisle in drug stores, while products for white women were aggregated in the "beauty" aisle.
Thanks to companies like Shea Moisture as well as celebrities like Halle Berry, Amandla Stenberg and Yara Shahidi, who have been rocking their natural texture on red carpets, natural hair styles have been on the rise. Sales of relaxers have declined 26 percent since 2008, and earlier this year, Pantene announced a hair care series specifically for black hair.
Time will tell how long it will take for the company to bounce back from the offending ad. So far, it appears that PR blunders are the most consistent trend of 2017.
Here’s Why Guys Are Obsessed With This Underwear…The Weekly Brief | Mack Weldon
Discover The Vast Unique Collections At World MarketCost Plus World Market
This game will keep you up all night!Vikings: Free Online Game
Not gonna front, I cracked up when I saw the flick of Nkeche Diallo! Stall the "alt-sista" out! LMAO!!
Those black women who are upset with this commercial should have a codified response like the Chinese did with United Airlines.
Just start spending your hard earned money with black owned hair companies that deliver good products. Say what you need to say and then commit to taking action.
I'm sure many black people are sick and tired of being used by companies, organizations, actors/actresses, and other groups just so they can come up and then go after that white dollar which ultimately leads them to cosigning with the system of racism/white supremacy.
Being on code isn't personal...it's just business.
Just start spending your hard earned money with black owned hair companies that deliver good products. Say what you need to say and then commit to taking action.
I'm sure many black people are sick and tired of being used by companies, organizations, actors/actresses, and other groups just so they can come up and then go after that white dollar which ultimately leads them to cosigning with the system of racism/white supremacy.
Being on code isn't personal...it's just business.
It was more than just that. The video was taking about "hair hate": being hated on for your hair, being teased because of your hair etc. Kids can be mean, yes. Everyone has hair struggles, even if its not your struggle and I can understand having emotional scars etc because of that. There are degrees to everything. However, when a black woman is hated for her hair, it doesn't stop in childhood. You can be denied a job or promotion. There isn't a history of red headed women not being able to get ahead in the workforce or a history of laws being in place to target the texture of white women's hair. I've had discussions with women whose man left them over their decision to go natural. Natural hair is so mainstream now that white companies are making hair products for black women who wear their hair naturally, but this was not always the case. There is real pain that doesn't stop in childhood behind embracing natural hair or having black hair textures. It's almost always hand in hand with having black skin. Black hair is political, always has been, and has been a form used to control and oppress. And coming from a BLACK hair care company, to have a black woman with the most acceptable and sought after hair texture/ringlets and two white women was a slap in the face to the black women with kinkier hair textures and darker skin who supported them from the beginning.
There are two sides to this. My hair looks similar to the black woman in the video when it is styled. I've seen other women with similar textures dismissed as though their hair struggles aren't real, as though their fears about going natural and work appropriate styles etc don't have the same seriousness or repercussions. There are texture wars within the natural hair care community, just like you have colorism with in the black community. People who don't think black women like the one in the video have a true "black experience" because they have either what is sought after by other black women or is perceived to be accepted by white people. Shea Moisture should have known better. They could have done a full length video, put one or two other black women in it, and then shortened it to go after the white market.
White women do buy black hair products, just like black women buy products that are made by white companies targeted to non ethnic hair. Some use it themselves, some use it because they have biracial children. I've seen white women buying hair grease for use in their own hair, and I mean the heavy old school stuff not the newer products that are more butter like.
Carols Daughter tried their black woman erasure move a while back, almost went bankrupt, too. But they refocused.
Shea Moisture is majority black owned. Bain Capital has a minor share in the company.
Target has carried Shea Moisture for years. In fact, Target carries a lot of high quality products by black companies targeted to black women. They are one of the biggest supporters of black hair care. I'm experimenting and just this past week I picked up new stuff there by Uncle Funky's Daugther, Soultanicals and Mielle Organics.
I use their Coconut & Hibiscus Curl Enhancing Smoothie. It mixes well with most of my leave ins and sprays.
It's still in the ethnic section in the Target I shop in. I was in Meijers this weekend though and they had it in both the ethnic and the main beauty sections. In fact they had more products in the main section. Their shave items and bath items are usually mixed in with the main aisles, but sometimes also in natural products.
They said they aren't changing their formula, but developing other lines. There was a rumor they were changing it though because a spokes person from Carols Daughter told someone and I think also because they had to change ingredients to sell in different countries who don't allow certain stuff so their ingredient list in that country was different.
neverit`s official ...porn on a porn board is dead...
put the nail in ...lol
i understand gettin money but that shit just seem so blatant and arrogantly TONE DEAF!!! my gawd!!
3 women1 is mixed/ 2 are white
a company built on black women, i dont have an issue with "expanding " ur market but gosh!
3 women1 is mixed/ 2 are white
a company built on black women, i dont have an issue with "expanding " ur market but gosh!
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