Why do you say a billion wasn't on the line? Becoming the first billionaire athlete was always a goal for MJ. And anybody with a shred of common sense and foresight would realize what Craig Hodges was suggesting at the time ran counter to MJ's goal.
Again, we always want people with a lot to lose to risk it for causes that we believe in more than they do. It's insanity. It'd be one thing if MJ had agreed to do it and reneged, but are we really bothered that MJ had zero interest in doing a bad business deal? Because at the end of the day, that's what it was.