For the Transformers heads: Hasbro's $575 Unicron Figure Takes Almost an Entire Hour to Transform

darius_janus

Rising Star
BGOL Investor
A year ago, Hasbro revealed a massive 27-inch tall Unicron figure that, despite an equally gigantic $575 price tag, still managed to find 8,000 backers to help officially put it into production. The figure is impressively detailed, but in a recent blog post sharing the progress on Unicron’s development, it was revealed the figure takes almost an hour to completely transform.



The post, which can be found over on the Hasbro Pulse website, reveals the enormous packaging the figure will eventually ship in, but it also shares a handful of questions and answers with Mark, a Senior Graphic Designer at Hasbro, who explains the process of creating the instruction manual for the toy—which in this case turned out to be a 32-page instruction book. Compare that to a standard figure’s more typical double sided little sheet of paper, and you might get an imagining of just how bonkers that is.


When asked how long it actually takes to transform Unicron, Mark reveals it’s going to be an arduous process. “If I follow the instructions I can convert Unicron in about 50 minutes to an hour. If I try to freestyle I can get a good ways there and inevitably run into something that slows me down or have to undo a bunch of steps because I forgot to rotate something. And it usually ends up taking me longer.” That sounds more like a part-time job to me.
As a child of the ‘80s, I grew up with the original Transformers G1 toy line. In the accompanying animated series, the Autobots and Decepticons could go from robots to their alternate modes in less than a second, but the toys took a little longer, maybe a minute or two, if you were really playing it safe. (Busted arms and lost legs weren’t uncommon if you were in a rush.) It was still a process, but re-arranging limbs, flipping wings around, and rotating torsos (while quietly making that “CHK CHR CHA CHK CHEE” sound effect to yourself) was a big part of the fun, and rarely did the transformation process require you to glance at the included manual—those were included to assist your parents or that cool uncle who wanted to join in on the fun....

Article: Remember When Toys Were Fun? Hasbro's $575 Unicron Figure Takes Almost an Entire Hour to Transform
https://io9.gizmodo.com/5-things-we-liked-and-3-we-didnt-about-netflixs-trans-1844588679
 

Mt. Yukon

Rising Star
BGOL Investor
My first masterpiece Transformer took damn near that long between watching YouTube and trying not to break the shit. They aint like the toy line. Shit is highly detailed and meant to display. I have Skywarp and Soundwave. Put em in bot mode, posed them how I wanted and haven't touched them since.
 

Coldchi

Rising Star
BGOL Investor
i remember as a kid i used to have Omega Supreme and Metroplex.
OS was easy......but transforming Metroplex was a muthafucka.....
8713550390_89f9ca4420_z.jpg
 

Mr.Mojo

Rising Star
Registered
Looking back its amazing that they did all that destruction in the 1st 15 minutes... Just to introduce new characters to sell new toys to kids :smh: :lol::smh:

Ironside.. :crying:

Prime's right hand robot.

VwdPea.gif


But starscream my favorite tho...such an underrated villain.that's why I loved transformers..the deceptions were so fuckin cool.starscream..rumble ..lazerbeak..
Ravage..sound wave..destructicons form devastator!



tenor.gif


Nigga fuck john wick..decepticons smash ..
 

Coldchi

Rising Star
BGOL Investor
Ironside.. :crying:

Prime's right hand robot.

VwdPea.gif


But starscream my favorite tho...such an underrated villain.that's why I loved transformers..the deceptions were so fuckin cool.starscream..rumble ..lazerbeak..
Ravage..sound wave..destructicons form devastator!



tenor.gif


Nigga fuck john wick..deceptions smash ..
Starscream was one disloyal, backbitin mufucka....
Megatron turn his back on em for 2 seconds and he trying to take him out.....lol.
Now Soundwave was loyal to the end.
 

ViCiouS

Rising Star
BGOL Patreon Investor
A year ago, Hasbro revealed a massive 27-inch tall Unicron figure that, despite an equally gigantic $575 price tag, still managed to find 8,000 backers to help officially put it into production. The figure is impressively detailed, but in a recent blog post sharing the progress on Unicron’s development, it was revealed the figure takes almost an hour to completely transform.



The post, which can be found over on the Hasbro Pulse website, reveals the enormous packaging the figure will eventually ship in, but it also shares a handful of questions and answers with Mark, a Senior Graphic Designer at Hasbro, who explains the process of creating the instruction manual for the toy—which in this case turned out to be a 32-page instruction book. Compare that to a standard figure’s more typical double sided little sheet of paper, and you might get an imagining of just how bonkers that is.


When asked how long it actually takes to transform Unicron, Mark reveals it’s going to be an arduous process. “If I follow the instructions I can convert Unicron in about 50 minutes to an hour. If I try to freestyle I can get a good ways there and inevitably run into something that slows me down or have to undo a bunch of steps because I forgot to rotate something. And it usually ends up taking me longer.” That sounds more like a part-time job to me.
As a child of the ‘80s, I grew up with the original Transformers G1 toy line. In the accompanying animated series, the Autobots and Decepticons could go from robots to their alternate modes in less than a second, but the toys took a little longer, maybe a minute or two, if you were really playing it safe. (Busted arms and lost legs weren’t uncommon if you were in a rush.) It was still a process, but re-arranging limbs, flipping wings around, and rotating torsos (while quietly making that “CHK CHR CHA CHK CHEE” sound effect to yourself) was a big part of the fun, and rarely did the transformation process require you to glance at the included manual—those were included to assist your parents or that cool uncle who wanted to join in on the fun....

Article: Remember When Toys Were Fun? Hasbro's $575 Unicron Figure Takes Almost an Entire Hour to Transform
https://io9.gizmodo.com/5-things-we-liked-and-3-we-didnt-about-netflixs-trans-1844588679
61PlckTrhjL._AC_SL1001_.jpg

14147531646_05a1367c70_b.jpg



fefa550844204387ef052da5ea7142fc.jpg

41tnnI0OI%2BL._AC_.jpg

Snake-Eyes-2610_press30-001_1213994410.jpg

sideshow-collectibles-g-i-joe-carded-gi-joe-snake-eyes-commando-by-sideshow-collectibles-7614786142278_1024x1024.jpg



s-l1600.jpg

s-l1600.jpg

s-l1600.jpg


 

therealjondoe

Rising Star
BGOL Investor
Yeah. Same boat.

The secondary market value is gonna be insane. It would have been worth it to buy two just to flip the other.
Yea buying 2 and flipping one would probably pay for the one you keep.
Even though it's big I still feel like it's not big enough.
Unicron just isnt cool enough of a character for me to drop the dough.
If they drop a new uss flagg though :eek:
I don't even have room but its that one thing I always wanted as a kid that was out of moms price range.
I have most of the 25th anniversary Joe's and vehicles tucked away waiting for the day I have the right space to display them.
 

ViCiouS

Rising Star
BGOL Patreon Investor
Yeah that was a bad move. It's like they didn't understand you don't have to kill off old transformers to make way for new ones. Simply introducing them would have gotten them to sell.
:dunno:
remember - the gen 2 transformers were all plastic - no more diecast metal like the medium and large gen 1...
also imo.... every year new kids aged into transformers ... none are going to buy a Rodimus/ hot rod - if Optimus is on the shelf
 

playahaitian

Rising Star
Certified Pussy Poster



 
Top