Drake's been on top for a long time and has probably turned into an asshole that isn't a good person to work for or be around.
That leads to dislike, resentment and hate. So some people around him don't like him and want him to fail and be embarrassed.
Can't say Kendrick didn't warn him:
Fake bully, I hate bullies, you must be a terrible person
Everyone inside your team is whispering that you deserve it
Can't Toosie Slide up outta this one, it's just gon' resurface
Every dog gotta have its day, now live in your purpose
It was fun until you started to put money in the streets
Then lost money 'cause they came back with no receipts
...
A hundred niggas that you got on salary
And twenty of 'em want you as a casualty
And one of them is actually next to you
And two of them is practically tired of your lifestyle
Just don't got the audacity to tell you