podcast are audio first genres.. don’t look at youtube views as the main source of listeners..YouTube and video/visual is just extra income..podcast are internet version of radio..differences you can listen to them anytime, uncensored, etc.. their amount listeners could be enough for the gambling company that gave them that money to want to invest in them and feel they can bring enough attention to their gambling site.. notice they keep plugging that gambling site.. sports all yr long, thousands to millions of people making bets can generate 10s,100s of million a yr or more.. there’s states that have spent 11 figs in sports gambling.. hell ny alone spent 58 billion in sports gambling in 3 yrs.. so if you a gambling company you would love for some individuals to bring traffic to your site..they cater to “urban audience “ hip hop/rap, sports, diff age brackets, etc lots of genres targeted off that show.. so yeah they definitely might be worth a 30 million investment