100% agree with all of this.
What’s even worse when it comes to Hammer is he was shit on for endorsing fast food, British Knights, soda, etc. but no one had an issue when rappers started endorsing St. Ides for a check which was aimed at people who were well below legal drinking age (I'm speaking on this via personal experiences) or advertising other companies and products for free (various blunt companies, Timberland, Nike, Hilfiger, Nike, Polo, etc.
The reality is the blowback was only the result of hate when they themselves weren't able to make that kind of money.
The saddest thing is even in his endorsements he always had a respectable presentation which was needed for us (and sorely missing now) which was received negatively while everyone else was pushing weed, malt liquor, straight liquor and clothing which we honestly couldn't afford and were praised for it.