The league can’t sell us anything, the public decides on who they like watching play. The league didn’t sell us Steph, Steph starting making crazy 3’s which drew fans and public interest.
You can’t manufacture a connection to people and a connection to people is what OKC and Cleveland don’t have. If I knew how to make people connect to them I’d sell that information to the NBA!
Jayson Tatum’s a multiple year All-Star, Olympic gold medalist… even though he didn’t play

defending NBA champion who wants to be the face of the league.
He’s recently complained about not getting the respect or recognition that he deserves for what he’s accomplished.
The NBA has been trying to sell him to us for years and do you know why he feels the way that he feels?
Because people/fans don’t have a connection to him so no one cares.
He’s a good player but most fans aren’t checking to see what Tatum’s doing or watch him play, he’s not must see tv.