The 1995 movie “The American President” provided a preview of an effective Republican strategy in using bias to win elections. In responding to his opponent’s attacks, President Andrew Shepherd tells a press conference that his opponent Bob Rumson was wrong, “Bob’s problem isn’t that he doesn’t get it, Bob’s problem is that he can’t sell it.”
Shepherd goes on to say, “Whatever your particular problem is I promise you; Bob Rumson is not the least bit interested in solving it. He is interested in two things and two things only. Making you afraid of it and telling you who’s to blame for it.”
Trump is making a lot of effort to instill fear, and it seems to be working for him. He never discusses his policies because he doesn't have any; instead, he focuses only on the cultural war.