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When each of the four new mobile games Netflix announced Thursday launch in tandem with the seasons of their respective shows, it will be a sign th...
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WHAT NETFLIX LEARNED FROM ‘FALLOUT’ SUCCESS APPARENT IN NEW SYNCED-UP GAMES & UNSCRIPTED STRATEGY
By
Kaare Eriksen
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ILLUSTRATION: VARIETY VIP+; ADOBE STOCK
IN THIS ARTICLE
- What’s different about the strategy for newly announced Netflix games based on unscripted IP
- Why “Fallout�? highlights the benefit of timing streaming and gaming releases together
- The unique platform advantage Netflix games have over “Fallout�?
When each of the four new mobile games Netflix
announced Thursday launch in tandem with the seasons of their respective shows, it will be a sign that Netflix is taking full advantage of its unique position as a streaming hub for traditional media and games alike.
The games based on “Perfect Match,” “Too Hot to Handle,” “The Ultimatum” and “Selling Sunset” join a library of more than 100 mobile titles that already includes preexisting “Too Hot to Handle” games and “Netflix Stories: Love Is Blind.”
All are tied to existing unscripted series on the platform but otherwise labeled “interactive fiction.” They’re also taking a cue from the success of the “Fallout” franchise.
While Bethesda did not release a brand-new “Fallout” game after Amazon’s
hit series adaptation of the games began streaming April 12 on Prime Video, it did roll out a long overdue remaster of 2015’s “Fallout 4” on current PlayStation and Xbox consoles on April 25. In just six days, the game was ranked fifth in overall U.S. game sales for April, having already entered the top 100 a month before the show debuted.
Even more striking is the rise in popularity for “Fallout 76,” which was controversial for deviating from the franchise’s normal single-player formula when it released in 2018 as a live service plagued by bugs and a lack of quest-giving NPCs, an integral aspect of the games Bethesda had to add to the game through updates.
“Fallout 76” also found a spot in April’s top 10 game sales. As of Wednesday, the game has crossed 20 million downloads and plays, as confirmed by Bethesda Game Studios director Todd Howard
to Variety.
Still, one cloud hanging over the surge in “Fallout” existing games is the lack of consistent availability for each of these games. While the “Fallout 4” remaster is available on current-gen consoles, as well as their subscription services, the original PlayStation 4 version of the game was already backward compatible with PS5.
That has never been the case for 2008’s “Fallout 3” and 2010’s “New Vegas” follow-up, which were developed for PS3 systems but never ported to PS4 or PS5. Those titles have only ever been playable on PS5 through cloud streaming on PlayStation Plus at the subscription service’s highest tier.
That’s not the case for Xbox, where many past-gen games like the older “Fallout” titles are fully backward compatible with Xbox Series systems, as they were with the prior Xbox One console. However, PlayStation is the much bigger platform, leaving a lot more sales on the table for “Fallout.”
While HBO’s adaptation of “The Last of Us” was a big hit, those games are not on as many platforms as “Fallout,” lowering the PlayStation franchise’s cap for post-show sales of the games. Then there’s “Twisted Metal.” Like the older “Fallout” games, 2012’s “Twisted Metal” game was made for PS3 and has yet to be ported to a current-gen version.
That means, despite being produced by PlayStation Productions, people who watched its series adaptation on Peacock and want to play the last game cannot download “Twisted Metal” on either of the past two PlayStation consoles.
With more than 260 million global subscribers — more than five times that of leading gaming subscription PS Plus — Netflix is well positioned to generate hit games based on its originals, especially after its strategic move to license classic “Grand Theft Auto” games boosted engagement with the Netflix games app upon their release in late 2023.
The streamer is still developing its own original AAA games independent from any existing property, the details of which still haven’t been revealed.
But by timing upcoming games for their corresponding shows, Netflix is utilizing its unique infrastructure as a one-stop shop for films, TV series and games alike — with no extra cost or exhaustive search for where such games can be played.