There is a bar near my job that my coworkers and I frequent for happy hour, and there is a fantastic beer called Heady Topper by The Alchemist out of Vermont. The owner of the bar was telling us that Alchemist puts a price limit on how much they can sell an individual can for, and if a bar violates it by price gouging, they will refuse to sell the business anymore beer. A business doing the right thing for consumers seem so freaking rare, it felt like an unbelievable story.
