Notre Dame football keeps 100% of its CFP payout, in contrast to opponent Ohio State, which much share its $20 million with other Big Ten members.
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Notre Dame’s $20 Million CFP Payout Makes It a Winner Already
By
Lev Akabas
January 20, 2025 8:00am
Notre Dame will earn more money from the College Football Playoff than any other school in the 12-team field, regardless of the national championship game result.Photo by Kevin C. Cox/Getty Images
The
Notre Dame Fighting Irish play the Ohio State Buckeyes on Monday for a chance to win their first college football national championship since 1988. Win or lose tonight, Notre Dame is already the financial winner of the first 12-team
College Football Playoff.
The Irish have earned $20 million for their three bracket wins, far more than any other team in the field. The program received $4 million for qualifying for the CFP, $4 million for advancing to the quarterfinals, $6 million for making the semifinals and $6 million for reaching the national championship game (no additional payout will be given to Monday’s winner). Additionally, the team has received $3 million in each round to cover expenses.
Typically, these payouts for CFP success go to the conferences rather than the individual universities, but because Notre Dame’s football team does not belong to a conference, it gets to keep 100% of that revenue.
Compare Notre Dame’s $20 million haul to the money earned by its upcoming opponent, Big Ten member Ohio State. That conference splits payouts evenly among its 18 schools, meaning the Buckeyes will see just $1.1 million of the income that their wins generated. Even when combining the distributions from Penn State’s semifinal run, Oregon’s quarterfinal appearance and Indiana’s first-round exit, Ohio State will only receive a check of approximately $2.6 million for the Big Ten’s CFP performance, same as its 17 other conference mates.
Every conference distributes the money to its member institutions differently. The SEC, for instance, gives large bonuses to the teams that participated in the CFP ($3 million, $3.5 million, $3.75 million and $4 million for each round). As a result of that policy, Texas earned $10.25 million for winning its first round and quarterfinal games, but that total still pales in comparison to Notre Dame’s sum.
It's worth noting that the bulk of CFP revenues are distributed in the form of base payouts to the conferences, regardless of on-field success. Those amounts are functions of 2024-25 revenue, so they are still undetermined, but last year each of the power conferences received $79.41 million to give out to their member institutions.
Depending on the number of teams in each league, power conference base payouts varied from roughly $6 million to $8 million per individual school. Meanwhile, Notre Dame received its own payment of $3.89 million, which was significantly smaller.
Including both base payouts and bowl performance-based payouts, Big Ten teams each earned $7.87 million each from the CFP for the 2023-24 season. This year, though, Notre Dame will end up raking in about three times that, even if it finishes as the runner-up.
The new 12-team CFP format was supposed to give more teams a crack at winning a national title, but the current sample size of one season shows that money still talks in college football. Ohio State and Notre Dame had the fourth and fifth biggest football budgets in the country, at $72.4 million and $71.9 million, respectively, in the most recent season for which the U.S. Department of Education released data.
Not having to share CFP payouts is one reason that Notre Dame has turned down opportunities to change its
independent status. The program believes it is well positioned financially, especially considering that its base payout is expected to jump to approximately $12 million annually in the new six-year CFP agreement that begins in 2026, which nearly matches ACC schools ($13 million).
Speaking of the ACC, that conference differs from others in that it allows its teams to fully reap the rewards of their CFP success. If SMU or Clemson had made it all the way to the national championship, they would have kept the $20 million same as Notre Dame. Alas, those teams both bowed out in the first round and went home with $4 million apiece.