If LeBron acted less black, married a white woman, or had jewish agents it wouldnt even be debated. People still project Jordan over LeBron simply cuz they dont want a "nigga" to be considered the best NBA player. Racist whites and Jordan stans agree on that. You have to be either white or post racial to have the "it" factor.
Jordan stans alienating his brand from LeBron and his fans is one of the dumbest moves in sports history. It was totally unnecessary, not like Bron dont still call him GOAT or has ever dissed him. Bron fans didnt come into the NBA trashing Jordan. But ego, insecurity, and white aceptance led to the brand trashing Bron to try to enhance his somehow. Jordan didn't even clear this footage to be released until AFTER the Cavs won in 2016. It was a response. Just like it was gonna air AFTER the Lakers played in the Finals this year.
In 10 years Jordans career will be viewed even worse than he is today because with Kobe's death he no longer can be grouped with generations after him. The brand is old and dated now. Also everyone sees how he and his fans cant really promote him without tearing down other black players.