Because of NIL money and trying to appeal to corporate interest, many of these sex addicted women like JuJu or Caitlin are entering into monogamous relationships similar to professional athletes. These relationships will eventually fail because they are fighting sex addiction to men.
These corporation need to accept porn culture which is more prevalent than this wholesome false image. I was approached awhile back but they wanted me to give up my bachelor lifestyle and enter into a monogamous relationship. You need to accept our innate sexual savagery/porn culture, attach this to the brand image of your product.
This is what they will turn many of these women athletes into to fit their culture.