Movie News: ‘Wicked’ First Look: Ariana Grande’s Glinda & Cynthia Erivo’s Elphaba Make Their Debuts NEW TRAILER

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They got me to go see this and....it was the longest 3 hrs ever and I understand why they said to be continued and the shit went off.

Ariana Grandade or whatever her name is did ok but none of em should win no awards for the shit.

It's basically a mashup of the original,the wiz and some new shit in one.

I leftout and went to see what Denzel was doing and came back and shit was still on.......
 

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‘Wicked’ Breakdown: 65 Easter Eggs, Changes and References Explained​


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Haley Kluge, Katcy Stephan






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SPOILER ALERT: This article contains major spoilers for plot points, cameos and the ending of “Wicked,” now playing in theaters, as well as minor spoilers for the “Wicked” stage show.
It’s time to rejoicify! It’s been 21 years since the smash hit musical “Wicked” premiered on Broadway, and fans can finally watch the tale of two witches (at least, the first half of it) on the big screen in a larger-than-life film adaptation from director Jon M. Chu for Universal.
The “Wicked” movie, which stars Cynthia Erivo as Elphaba and Ariana Grande as Glinda, is chock full of thrillifying nods to its many pieces of source material — and makes some notable changes from the stage version. “Wicked: Part 2,” which will cover the events of Act 2 from the original musical, opens on Nov. 21, 2025.
For the uninitiated, the Tony-winning 2003 Broadway show starring Idina Menzel and Kristin Chenoweth was adapted from Gregory Maguire’s book “Wicked: The Life and Times of the Wicked Witch of the West,” which in turn is based on the 1900 novel “The Wonderful Wizard of Oz” by L. Frank Baum and its 1939 Technicolor film adaptation starring Judy Garland.
With over 120 years of related lore to soak up, you’ll be forgiven for missing a few of the more confusifying Ozmopolitan allusions in the “Wicked” film — and there are many. Below, Variety’s resident Ozians break down all the biggest easter eggs, cameos, references to “The Wizard of Oz” and changes from the beloved Broadway musical.

Universal Logo​

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Photo : Universal
The Universal Pictures logo has been replaced with a vintage version of the globe, reminiscent of the 1939 iteration—the year “The Wizard of Oz” premiered.

Dorothy, Tin Man, Cowardly Lion and Scarecrow Cameo​

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Photo : Universal
As the camera pans over Oz before “No One Mourns the Wicked,” audiences see Dorothy, the Tin Man, the Cowardly Lion and the Scarecrow easing on down the Yellow Brick Road. Will “Part 2” tie back the classic “Wizard of Oz” story more overtly than the musical?

Rainbow Tulips​

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Photo : Universal
In an overhead shot of Munchkinland, over 9 million tulips bloom across the fields of Oz, planted in a rainbow pattern as a tribute to the iconic song “Somewhere Over the Rainbow.”

“Ding Dong, the Witch is Dead!”​

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Photo : Universal
As the children of Munchkinland frolic through the flower-filled fields, they celebrate the demise of the Wicked Witch of the West. A group of them ring bells and clang pots in celebration, playing the familiar, triumphant tune: “Ding Dong, the Witch is Dead.”

Dulcibear​

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Photo : Universal
When Elphaba is born, she’s thrust into the arms of her kind-hearted nanny, Dulcibear, who isn’t in the stage musical at all. Dulcibear, played by Tony nominated Sharon D. Clarke, becomes one of the few folks who treats Elphaba with respect as she grows up, underscoring the film’s theme that animals are a crucial (and misunderstood) part of society.

Elphaba’s New Childhood Backstory​

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Photo : Universal
The stage version doesn’t dive into Elphaba’s childhood, but the film fills in the backstory. We see her powers emerge at birth, levitating objects (including a mystical bottle of green elixir) even as a newborn. The film also shows the bullying she faced over her green skin, which sparked magical outbursts — like shooting rocks at the kids who tormented her.

Hot Air Balloons​

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Photo : Universal, Getty
The Wizard of Oz is famous for traveling by hot air balloon, a detail that’s even documented in Elphaba’s children’s book about his origins. Balloons pop up all over the film — carved into Shiz’s facade beside the Wizard’s face, used to deliver invitations to meet the Wizard, emblazoned on souvenir stickers, adorning buildings in the Emerald City and even as a possible escape vehicle in the finale.

Elphaba’s Name​

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Photo : Getty, Universal
L. Frank Baum, who penned “The Wonderful Wizard of Oz” book series, inspired Elphaba’s name in the “Wicked” novel by Gregory Maguire. Say “L.F. Baum” slowly. Sounds like “El-pha-ba!” Her last name, Thropp, is only mentioned once on stage, but gets brought up far more in the movie: the Wizard even addresses his non-transferrable invitation to “Elphaba Thropp.”

Title Card​

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Photo : MGM Studios
The film’s title card, which appears at the end of “No One Mourns the Wicked,” is designed in the style of “The Wizard of Oz’s” classic, curly script.

“For Good” Orchestrations​

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Photo : Universal
The penultimate song of Act 2, “For Good,” sees Glinda and Elphaba reflecting on their friendship. The orchestration is subtly woven throughout the movie during moments of truth or genuine connection, including when Glinda longingly recounts her and Elphaba’s origin stories during “No One Mourns the Wicked.” The tune reappears during “Dancing Through Life” when Galinda and Elphaba connect on the dance floor – their first moment of true friendship. It even shows up during “Popular,” on the train heading to the Emerald City and during “Defying Gravity.”

The Magic Twisted Shoes​

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Photo : Universal
Elphaba’s sister, Nessarose (who later becomes the Wicked Witch of the East), receives a pair of bejeweled silver shoes — the same ones Dorothy will eventually wear. Costume designer Paul Tazewell added a tornado-shaped detail to the heel, a clever nod to the original twister that brought Dorothy from Kansas to Oz. While many might expect to see a red pump, the silver shoes are a reference to L. Frank Baum’s original novel, not the 1939 film. The shoes are presented in a ruby case, a subtle homage to the iconic pair worn by Judy Garland.

Nessarose’s Socks​

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Photo : Universal, Everett Collection
Elphaba’s younger sister sports striped socks under her heels, a reference to her fate as the Wicked Witch of the East.

Dearest Momsie and Popsicle​

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Photo : Getty
Galinda’s parents are only referenced in the stage musical, but never actually appear. In the film, the Upper Uplands see Galinda off as she arrives for her first day at Shiz. Galinda’s mother is even played by Alice Fearn, who formerly played Elphaba in the West End production of “Wicked.”

Galinda’s Besties​

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Photo : Universal
Galinda’s Shiz pals Pfannee and ShenShen are in the original musical, but have a much smaller role. The film sees Bowen Yang (playing a gender-swapped Pfannee) and Bronwyn James following Galinda around like lost puppies, providing comedic color commentary (usually at Elphaba’s expense).

Elphaba’s Not a Student​

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Photo : Universal
The stage show sees Elphaba arrive at Shiz as a student. In the film, however, she’s only there alongside her father to watch over her sister Nessarose as she starts at Shiz. After a magical mishap, though, Madame Morrible insists that Elphaba enrolls as a student herself.

Madame Morrible Takes Credit for Elphaba’s Magic​

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Photo : Universal
In both iterations, Elphaba makes a scene as she magically takes control of Nessarose’s wheelchair on orientation day at Shiz. On stage, Madame Morrible announces to everyone that she’s impressed by Elphaba’s powers and will write to the Wizard on her behalf. In the film, Madame Morrible takes credit for Elphaba’s show of power (likely to gain her trust), instead speaking with Elphaba about magic in private.

Madame Morrible’s Hair​

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Photo : Universal
Madame Morrible’s magical specialty is controlling the weather (including tornadoes). In honor of her stormy powers, hair and makeup designer Frances Hannon shaped her hairstyles to resemble swirling clouds.

The Wizard’s Emblem​

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Photo : Universal
In a fit of rage, Elphaba wreaks havoc in the Shiz courtyard, knocking down a portrait of the Wizard. As it cracks and falls, an older emblem of the former animal leaders of Oz is revealed. Once powerful and significant, they have since been erased and replaced by the Wizard’s rule.

Elphaba’s Powers are Bigger​

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Photo : Universal
The stage musical merely alludes to Elphaba’s powers, but they are in full force in the expanded land of Oz. She uses magic to crack a window in her and Galinda’s dorm room, practices levitation with Madame Morrible, can fly through the air during “The Wizard and I,” sends rocks at children as a child and experiences multiple visions of the future.

Miss Cottle​

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Photo : Universal
Miss Cottle, a new character introduced in the film, is an administrative staff member at Shiz University played by Broadway alum and “Greatest Showman” standout Keala Settle.

“Just a Slight Gulch!”​

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Photo : Universal
Miss Cottle yells “Not to fret – just a slight gulch!” when surprised by Elphaba’s arrival at Shiz. The exclamation is a subtle nod to the name of the original “Wizard of Oz” Wicked Witch – Almira Gulch.

Ama Clutch​

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Photo : Universal
Blink and you might miss it: when students are reading their dorm assignments at Shiz, a familiar name appears. Ama Clutch is assigned as Galinda’s suite neighbor — a nod to the original “Wicked” novel, where she serves as Galinda’s school chaperone. She isn’t mentioned in the stage show.

“The Wizard and I” Goes Over the Rainbow​

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Photo : Universal
While Elphaba is running through a field singing “The Wizard and I,” she leaps into the air with a rainbow in the background as a nod to Judy Garland’s famous song “Somewhere Over the Rainbow.” There’s even a flock of bluebirds, a direct nod to the famous lyric: “Somewhere over the rainbow, bluebirds fly.” In addition to seeing the rainbow on screen, fans can also hear it. During the “Unlimited” lyric in “The Wizard and I,” the orchestration of “Somewhere Over the Rainbow” can be heard underneath Cynthia Erivo’s vocals.

“What Is This Feeling?” Letter Changes​

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Photo : Universal
When Galinda and Elphaba write home to complain about their new roommate, they slip in some new lyrics from the original soundtrack in their letters to their parents. Galinda makes the keen observation that her parents can’t respond immediately, given that it’s a letter, for example.

Fight Prep​

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Photo : Universal
During “What Is This Feeling?” there’s a combat lesson —potentially foreshadowing the later altercation in the musical, when Galinda uses her wand as a spinning baton in a catfight with Elphaba.

More of Madame Morrible’s Studies​

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Photo : Universal
Madame Morrible and Elphaba spend more one-on-one time together than in the stage iteration, working to refine Elphaba’s magic skills in preparation to impress the Wizard. Morrible encourages her to learn how to harness her emotions to gain better control of her powers.

Witch Hand Shadow​

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Photo : Everett Collection, Universal
There are several nods to the Wicked Witch of the West that “Wizard of Oz” fans will recognize, including the shadowed fingers as Elphaba attempts to conjure her power in a session with Madame Morrible, a tribute to Margaret Hamilton’s iconic portrayal of the Wicked Witch in the original “Wizard of Oz.”

Dr. Dillamond’s Animal Colleagues​

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Photo : Universal
Dr. Dillamond is the only animal on staff at Shiz in the stage show (he calls himself “the token goat”), but the film sees him meeting with animal colleagues to discuss their treatment and the disquieting rumors that animals are losing their abilities to speak.

Elphaba’s Visions​

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Photo : Universal
Elphaba has the power to see the future. She sings, “I’ve just had a vision, almost like a prophecy… a celebration throughout Oz that’s all to do with me.” At first, she thinks it’s a good omen, but it actually foreshadows the Munchkins celebrating her death in “No One Mourns the Wicked.” She also has other visions, like one of Dr. Dillamond trapped in a cage.

Fiyero’s New Introduction​

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Photo : Universal
During Fiyero’s entrance, he meets Elphaba in the forest rather than with a group of classmates at Shiz. Fans of the musical may recognize Elphaba’s insult— “Get stuffed”— as subtle foreshadowing to his fate in the second act.

 

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‘Wicked’ Breakdown: 65 Easter Eggs, Changes and References Explained​





Footman Turned Into a Horse​

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Photo : Universal
Fiyero – who typically makes his entrance passed out in a carriage on stage – swaps his footman (and Parent Trap-inspired goodbye handshake) for a noble steed. In fact, the horse used in the production was the same animal actor that Jonathan Bailey worked with in “Bridgerton.”

Shiz’s Library​

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Photo : Universal
Production designer Nathan Crowley created the elaborate library (or “book place,” as Galinda would call it) with rotating circular shelves. The ladders were designed to move separately from the wheels, allowing the letters “O” and “Z” to form at different points during the choreography.

Lyric Changes: “Dancing Through Life”​

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Photo : Universal
When Fieryo is looking for somewhere to corrupt his peers, he looks to the Ozdust ballroom. The lyrics and dialogue in which he suggests the location differs in the movie, both in location (moved to a different verse) and content (Galinda explains that the Ozdust is more of a scandal-odious night club than a student hang). There’s also extended orchestrations and additional choreography.

Library Books​

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Photo : Universal
As Fieryo taps his toes through the dance number, take a look at the books he walks on—they’re real Shiz course texts and Ozian spell books, each one carefully designed in detail by the production team.

Character Shadows​

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Photo : Universal
During “Dancing Through Life,” Fieryo observes Galinda off to the side in a foreshadowing pose—body slouched, arms extended—a subtle hint at his future in the musical.

Boq’s Future​

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Photo : Universal
There are two subtle nods to Boq’s metal future during “Dancing Through Life”: Galinda places his red handkerchief over his heart, and Boq remarks that he “cries a lot,” foreshadowing the behavior of a certain heartless character in “The Wizard of Oz.”

Transport to the Ozdust Ballroom​

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Photo : Universal
The expanded world of Oz (and not limited by stage set changes) lets Jonathan Bailey’s Fiyero lead a group of students to the hidden Ozdust ballroom via boat and waterways —something that’s never seen in the stage production.

The Animals of Ozdust​

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Photo : Universal
The increased animal presence in the film extends to the Ozdust ballroom, a speakeasy-style venue where animals lead the house band.

Ruby Slippers in “Popular”​

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Photo : Universal
A pair of bejeweled red heels makes an appearance when Galinda gives outfit suggestions to Elphaba during “Popular,” as a wink to Dorothy’s iconic ruby slippers from “The Wizard of Oz.” They’re even clicked three times!

Extra “Popular”​

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Photo : Universal
Ariana Grande adds a fresh spin at the end of “Popular,” opting up and changing the key not once, but twice with two additional “La La, La La” sections before the grand finale.

Poppies​

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Photo : Universal
Dr. Dillamond reveals in an early scene that he’s particularly fond of poppies. “Wizard of Oz” fans will remember the crucial role the flowers play in the film, lulling Dorothy and the gang to sleep as they venture through a poppy field. After Dr. Dillamond is removed from his post at Shiz, a human professor brings a caged lion cub into his classroom, expressing his intent to prevent the animal from ever speaking. Elphaba magically distracts her peers, allowing her to escape with Fiyero and the cub. On stage, the students are forced into a fitful dance, while the film adaptation shows Elphaba floating Dillamond’s poppies around the room, causing her classmates to fall asleep (except Fiyero, who, like the Scarecrow in “The Wizard of Oz,” stays awake).

Bike Riding with the Lion​

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Photo : Everett Collection, Universal
During their escape, Elphaba and Fiyero hop on bikes, with the newly-rescued lion cub tucked in a basket. This is a nod to Margaret Hamilton’s portrayal of the Wicked Witch in “The Wizard of Oz,” where she rides her bike with Toto in a basket as Almira Gulch in Kansas. As they pedal away, the Wicked Witch’s famous theme song plays in the background.

“Mustn’t Let You Get Wet”​

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Photo : Universal
Madame Morrible shields Elphaba from the rain with an umbrella before using her magic to clear the skies. But before doing so, she tells Elphaba, “We mustn’t let you get wet”—a nod to the Wicked Witch of the West’s famous weakness when Dorothy throws a bucket of water on her.

The Wizard’s Formal Invitation​

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Photo : Universal
The Wizard of Oz has his own unique form of invitation: by balloon. Elphaba receives a personalized summons from the Wizard in the shape of a mini hot air balloon, along with a non-transferable paper invite.

There’s No Place Like Nebraska​

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Photo : Universal
Born Oscar Diggs, the Wizard of Oz is from Omaha, Nebraska, according to L. Frank Baum’s original novels. The film includes several nods to Omaha, like a label on the mini balloon invitation, a chant of “Oh-ma-ha, Oh-ma-ha” from the Wizomania hologram, and even luggage in the attic labeled with the city’s name during the finale “Defying Gravity.”

Elphaba’s Father Sees Her Off — And Meets Boq​

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Photo : Universal
Elphaba and Nessarose’s father is absent in the musical after dropping them off at school. However, in the film, the Governor of Munchkinland returns to see his eldest daughter off to the Emerald City and also meets his youngest daughter’s new boyfriend, Boq.

“No One Mourns the Wicked” Plays as the Train Boards​

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Photo : Universal
As Elphaba and Glinda are momentarily separated at the train station and on the platform, the orchestration of “No One Mourns the Wicked” hums underneath. The two are – momentarily – separated and alone.

New Introduction to “One Short Day”​

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Photo : Universal
Composer Stephen Schwartz added new music for the film, including an extended introduction to “One Short Day,” featuring musical trills as Elphaba and Glinda approach the Emerald City via train.

All Aboard: The Emerald City Express​

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Photo : Universal
Waterways and balloons aren’t the only ways to travel around Oz. The Emerald City train, designed to embody “fantastical technology,” was practically built at 106 feet long, 58 tons, and over 16 feet tall.

Kristin Chenoweth and Idina Menzel​

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Photo : Joan Marcus/Polk & Co.
Broadway’s original Glinda and Elphaba make a cameo during “One Short Day” as performers who tell the story behind the Wizard. Both actors were initially hesitant to appear for fear of distracting from Grande and Erivo’s moment, but producer Marc Platt convinced them that the film wouldn’t be the same without honoring their legacy. Menzel busts out her signature “Defying Gravity” riff during the song and Chenoweth recreates iconic Glinda wand manerisms.

Verse Changes in “One Short Day”​

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Photo : Universal
The Wizomania Choir is joined by the Emerald City Players, led by Chenoweth and Menzel, in new lyrics for “One Short Day.” Composer Stephen Schwartz wrote an additional verse for the Emerald City anthem, extending the stage’s mini “Wizomania” play with a more detailed backstory for the Wizard. This new version explains how people believed he was a savior, destined to fulfill a prophecy as a “magical wise one.” When in reality, he was just a guy who chanted “Omaha.”

Stephen Schwartz​

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Photo : Getty
Composer Stephen Schwartz cameos as the Oz soldier who allows Elphaba and Glinda into the Wizard’s palace at the end of “One Short Day.”

Winnie Holzman​

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Photo : Getty
The musical’s book writer Winnie Holzman also appears in the Emerald City during “One Short Day,” touting the Wizard’s ability to read the Grimmerie.

“Follow the Yellow Brick Road”​

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Photo : Universal
When composing “Wicked,” Schwartz included musical easter eggs to the “Wizard of Oz” score – including the tune of “Follow the Yellow Brick Road” within the score of “One Short Day.”

“Pay No Attention to the Man Behind the Curtain”​

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Photo : Universal
In “The Wizard of Oz,” the Wizard famously tells everyone to “pay no attention to the man behind the curtain.” This version nods to that line with a new scene, where the Wizard dances behind a curtain while showing Elphaba and Glinda his vision for Oz’s future.

Elphaba and Glinda Bond with The Wizard​

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Photo : Universal
Trying to bond with the witches, the Wizard shows them a diorama of the city and even asks for their input on what color to make his brand-new brick road.

Oscar Diggs Poster and Cases​

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Photo : Universal
The Wizard’s pre-Oz persona makes a few appearances in the palace attic, including a sign promoting the magician “Oscar Diggs” and a trunk from his old magic act.

The “Defying Gravity” Balloon Escape​

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Photo : Universal
In a departure from the stage show, Elphaba and Glinda attempt to escape the palace through the ceiling by the Wizard’s hot air balloon. When that fails, Elphaba resorts to enchanting a flying broom.

“Defying Gravity” Homage to Stage Show​

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Photo : Universal
Fans of the musical will recognize the iconic moment in “Defying Gravity” when Elphaba lifts into the air on her broom, her black cape sprawling across the stage. The film honors this moment by lifting Cynthia Erivo in a similar pose, filling the frame with her black fabric as she soars high above the guards of Oz.

Lyric Change: “Defying Gravity”​

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Photo : Universal
As Elphaba rises above the Wizard’s guards during “Defying Gravity,” their lyrics differ depending on the medium. In the stage show, they shout “Get her!” while in the film adaptation, they chant “Kill her!”

Unlimited!​

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Photo : Universal
An extra vocal section is added at the climax of “Defying Gravity,” with Erivo belting “Unlimited!” as the audience sees how folks throughout Oz react to Madame Morrible’s declaration that Elphaba is a Wicked Witch.

Elphaba’s Dad Dies on Screen​

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Photo : Universal
In act two of the musical, it’s revealed that Elphaba and Nessarose’s father dies of shame. However, in the final scene of part one, we see him collapse upon hearing the public declaration of his eldest daughter’s wickedness.

Student Body Reacts​

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Photo : Universal
Along with Elphaba’s father, we also see the responses from her peers at Shiz when Elphaba is declared public enemy no. 1. Fiyero flees the scene, while Boq looks up in fear and shock as chaos erupts at school.

“To Be Continued…”​

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Photo : Universal
“Wicked: Part One” wraps right after “Defying Gravity,” just like the stage musical’s first act. “To Be Continued” appears in the same font as the “Wizard of Oz” title, but this time in color, signaling a full immersion into the world of Oz.

Runtime​

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Photo : Joan Marcus, Universal
The “Wicked” movie is significantly longer than the stage musical. The entire Broadway show is 2 hours and 45 minutes long (including a 15-minute intermission), while the first “Wicked” film alone clocks in at 2 hours and 40 minutes – with an entire second act to cover in the sequel. But we’re not complaining — more “Wicked” is always a good thing.
 

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Wicked” is pocketing lots of green, with the Universal release coming in on the upper side of projections to head toward the third-biggest domestic opening of the year. Now forecasting a $117 million sum for the weekend, that’d only be behind “Deadpool & Wolverine” ($211 million) and “Inside Out 2” ($151 million) among 2024 releases. And Paramount’s “Gladiator II” is no slouch either, landing in second place with a projected opening weekend of $60 million. Theaters should be aglow about the two debuts, after being starved of a superlative hit through the fall. The last film to open with nine-digits (or even above $60 million) was “Beetlejuice Beetlejuice,” nearly three months ago.
 

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Those dazzling ticket sales rank as the third-biggest domestic debut of the year behind “Deadpool & Wolverine” ($211 million) and “Inside Out 2” ($154 million). Among other benchmarks, “Wicked” landed the fourth-biggest start in history for a musical, ahead of Disney’s recent “The Little Mermaid” remake ($95.5 million) and behind “Frozen II” ($130 million), as well as the best opening (by far) for a Broadway adaptation, overtaking the record held by 2014’s “Into the Woods” ($31 million).
 

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How Wicked Felled Gladiator II at the Box Office​


By Chris Lee, a Vulture senior reporter who covers Hollywood
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Seven months ago, industry observers thought Gladiator II would be the big winner. Here’s how the Roman combat epic lost its early advantage. Photo-Illustration: Vulture; Photos: Paramount, Giles Keyte/Universal Pictures
To use the topically appropriate set of metaphors: Wicked cast a spell on North American audiences over its opening weekend in theaters, pulling in $114 million to wipe the Colosseum floor with Gladiator II. The swords-and-sandals sequel to Ridley Scott’s Best Picture–winning Gladiator (2000) took in $55.5 million domestically — a mighty haul for quarter-century-old intellectual property (which has amassed $220 million globally to date and cost $250 million to produce). It also represents a kind of return to pre-COVID moviegoing days, arriving at the end of a year in which ticket sales are still down nearly 30 percent from where they were in 2019.
Viewed more narrowly, though, the pre-Thanksgiving box-office showdown alternately known as “Glicked” and “Wickiator” hewed closely to an event movie synergy first seen during the summer of 2023 with Barbenheimer. Then as now, an annoying if slightly amusing portmanteau conjoining the films’ names hyped up prerelease awareness, helping to drive ticket sales. The Margot Robbie–starring Barbie and Christopher Nolan’s Oppenheimer hit multiplexes on the same day, each acting as a promotional force multiplier for the other. And viewers cohered along rigid gender lines. Cut to this weekend: A full three-quarters of the audience turning out for Wicked — part one of Universal’s phantasmagorical adaptation of the long-running, multibillion-dollar-grossing Wizard of Oz prequel/Broadway musical — were women. While men turned out in force for Gladiator’s R-rated shark-and-rhino-combat carnage.
“In both cases, the female movie is the winner,” notes David Herrin, founder of the film-tracking-and-data-analytics firm Quorum. “And the female movie makes twice as much as the male-skewing movie; Barbie did $160 million, and Oppenheimer did $80 million.”

Despite the $145 million frenemy-witch coming-of-age musical’s lopsided victory, it was hardly a foregone conclusion that Wicked would crush Gladiator II under its ruby-slippered heel. The movies were not even scheduled to go head-to-head until July, when Universal decided to move Wicked’s release up by five days so as not to directly compete with Disney’s animated blockbuster-in-the-making Moana 2 (which hits theaters this week and which prerelease “tracking” surveys indicated would have cannibalized Wicked’s female and family ticket tallies). Moreover, Hollywood has a piss-poor track record of allocating money and marketing resources to female-forward movies. And first-look materials unveiled at Las Vegas’s Cinemacon in April effectively anointed Gladiator II as fall’s must-see movie: a stirring spectacle of man-eating monkeys, Denzel Washington speechifying and inner-Colosseum boat warfare, all but certain to become an awards-season front-runner. “Not only does Paramount have a Thanksgiving tentpole locked up here in the sequel to the 2000 Oscar-winning Best Picture,” Deadline gushed coming out of the convention, “but — wow — they clearly have another awards contender on their hands.”
More potentially detrimental to Wicked’s box-office primacy: A string of “Part 1” movies had either fizzled or underperformed at the box office. Among them: 2015’s The Hunger Games: Mockingjay — Part 1 (which did not lose money but fell well short of the cultural saturation of earlier Hunger Games installments), Mission: Impossible — Dead Reckoning Part One (which posted a $552.4 cumulative gross on a $291 million budget, essentially breaking even when you factor in prints and advertising costs), The Exorcist: Believer (director David Gordon Green’s debut installment of a planned trilogy whose $136.2 million box office haul reportedly “disappointed” its distributor, Universal, and production company, Blumhouse) ,and Horizon: An American Saga — Chapter 1 (which star-director-writer-producer Kevin Costner partially self-financed; it grossed $38 million on a $100 million budget to qualify as a gigantic flop). While Wicked contains nary a titular mention of being a part one, its target audience widely expected the two-hour-and-45-minute movie’s story line to carry through Act I of the Tony-winning musical (Part 2 is due in theaters just before next Thanksgiving).

So then how did the Ariana Grande–Cynthia Erivo musical two-hander fell Gladiator II in the arena while delivering the biggest-ever opening — both domestically and internationally — for a movie based on a Broadway show? How did Scott’s Roman combat epic lose its early advantage? “I think it’s Wicked catching fire more than Gladiator II coming apart,” says movie analyst David A. Gross, who publishes the industry newsletter FranchiseRe.Wicked is doing everything right and the campaign is taking on its own energy.”
Toward that end, Universal — making its biggest up-front investment in a movie project to date with parts one and two costing around $500 million to produce and promote — helped turn Wicked into an event with more than 400 corporate partners and innumerable branded tie-ins. (Standouts include Build-a-Bear Workshops’ Teddy Bear Elphaba Gift Set, the Beis Carry-on Roller suitcase in Wicked Pink, Tubbz First Edition Wicked Glinda Upland Cosplaying Rubber Duck Vinyl Figure, and the Great Value Wicked Color Macaroni and Cheese Cup.) During its broadcasts this summer of the Paris Olympic games, the studio’s corporate sibling NBC showcased an avalanche of Wicked promo content such as Erivo and Grande showing up at the opening ceremony arm in arm, attired, respectively, in Elphaba green and Glinda pink, paling around in the stands at events together, and posing cinematically in front of the Eiffel Tower. The Today show provided its own wall-to-wall Wicked coverage (interviewing supporting cast members like Bowen Yang and Ethan Slater; providing a primer on “sing-along etiquette”). And over the past year, Grande and Erivo’s brand-ambassadorship for the film has taken them from the Oscars (as presenters for Best Song and Score) in March to the Met Gala ball in May, in addition to a series of premieres for Wicked on both U.S. coasts and in Sydney, London, and Mexico City.
“The scale and scope of this campaign has been enormous,” says Herrin. “I think [Universal’s] strategy is Let’s throw as much money into it as we think we need and then let’s throw a little more on top.” Exhibit A: Earlier this month, the studio arranged for Paris’s Arc de Triomphe to be illuminated in the movie’s signature pink and green hues.

If Hollywood has learned anything from Barbenheimer, it’s that megabudget event movies from rival studios can vie for multiplex market share without becoming natural enemies. As the industry observers I talked to see it, Glicked’s competition — with both movies effectively winning at the box office and second place functioning as its own kind of home run — can only be good for business, insofar as it gets moviegoers back into the habit of sharing communal space in darkened auditoriums after an uninspiring run of films in October and early November. “Two strong films are jolting a box office that fell apart after a good summer,” Gross says. “With the addition of Moana 2 next weekend, Thanksgiving should break records. It’s all good news and overdue for the industry.”
 

playahaitian

Rising Star
Certified Pussy Poster

How Wicked Felled Gladiator II at the Box Office​


By Chris Lee, a Vulture senior reporter who covers Hollywood
18dfbb67248c3be2bd1c7753617f4af2c9-wicked-gladiator-boxoffice.rhorizontal.w700.jpg

Seven months ago, industry observers thought Gladiator II would be the big winner. Here’s how the Roman combat epic lost its early advantage. Photo-Illustration: Vulture; Photos: Paramount, Giles Keyte/Universal Pictures
To use the topically appropriate set of metaphors: Wicked cast a spell on North American audiences over its opening weekend in theaters, pulling in $114 million to wipe the Colosseum floor with Gladiator II. The swords-and-sandals sequel to Ridley Scott’s Best Picture–winning Gladiator (2000) took in $55.5 million domestically — a mighty haul for quarter-century-old intellectual property (which has amassed $220 million globally to date and cost $250 million to produce). It also represents a kind of return to pre-COVID moviegoing days, arriving at the end of a year in which ticket sales are still down nearly 30 percent from where they were in 2019.
Viewed more narrowly, though, the pre-Thanksgiving box-office showdown alternately known as “Glicked” and “Wickiator” hewed closely to an event movie synergy first seen during the summer of 2023 with Barbenheimer. Then as now, an annoying if slightly amusing portmanteau conjoining the films’ names hyped up prerelease awareness, helping to drive ticket sales. The Margot Robbie–starring Barbie and Christopher Nolan’s Oppenheimer hit multiplexes on the same day, each acting as a promotional force multiplier for the other. And viewers cohered along rigid gender lines. Cut to this weekend: A full three-quarters of the audience turning out for Wicked — part one of Universal’s phantasmagorical adaptation of the long-running, multibillion-dollar-grossing Wizard of Oz prequel/Broadway musical — were women. While men turned out in force for Gladiator’s R-rated shark-and-rhino-combat carnage.
“In both cases, the female movie is the winner,” notes David Herrin, founder of the film-tracking-and-data-analytics firm Quorum. “And the female movie makes twice as much as the male-skewing movie; Barbie did $160 million, and Oppenheimer did $80 million.”

Despite the $145 million frenemy-witch coming-of-age musical’s lopsided victory, it was hardly a foregone conclusion that Wicked would crush Gladiator II under its ruby-slippered heel. The movies were not even scheduled to go head-to-head until July, when Universal decided to move Wicked’s release up by five days so as not to directly compete with Disney’s animated blockbuster-in-the-making Moana 2 (which hits theaters this week and which prerelease “tracking” surveys indicated would have cannibalized Wicked’s female and family ticket tallies). Moreover, Hollywood has a piss-poor track record of allocating money and marketing resources to female-forward movies. And first-look materials unveiled at Las Vegas’s Cinemacon in April effectively anointed Gladiator II as fall’s must-see movie: a stirring spectacle of man-eating monkeys, Denzel Washington speechifying and inner-Colosseum boat warfare, all but certain to become an awards-season front-runner. “Not only does Paramount have a Thanksgiving tentpole locked up here in the sequel to the 2000 Oscar-winning Best Picture,” Deadline gushed coming out of the convention, “but — wow — they clearly have another awards contender on their hands.”
More potentially detrimental to Wicked’s box-office primacy: A string of “Part 1” movies had either fizzled or underperformed at the box office. Among them: 2015’s The Hunger Games: Mockingjay — Part 1 (which did not lose money but fell well short of the cultural saturation of earlier Hunger Games installments), Mission: Impossible — Dead Reckoning Part One (which posted a $552.4 cumulative gross on a $291 million budget, essentially breaking even when you factor in prints and advertising costs), The Exorcist: Believer (director David Gordon Green’s debut installment of a planned trilogy whose $136.2 million box office haul reportedly “disappointed” its distributor, Universal, and production company, Blumhouse) ,and Horizon: An American Saga — Chapter 1 (which star-director-writer-producer Kevin Costner partially self-financed; it grossed $38 million on a $100 million budget to qualify as a gigantic flop). While Wicked contains nary a titular mention of being a part one, its target audience widely expected the two-hour-and-45-minute movie’s story line to carry through Act I of the Tony-winning musical (Part 2 is due in theaters just before next Thanksgiving).

So then how did the Ariana Grande–Cynthia Erivo musical two-hander fell Gladiator II in the arena while delivering the biggest-ever opening — both domestically and internationally — for a movie based on a Broadway show? How did Scott’s Roman combat epic lose its early advantage? “I think it’s Wicked catching fire more than Gladiator II coming apart,” says movie analyst David A. Gross, who publishes the industry newsletter FranchiseRe.Wicked is doing everything right and the campaign is taking on its own energy.”
Toward that end, Universal — making its biggest up-front investment in a movie project to date with parts one and two costing around $500 million to produce and promote — helped turn Wicked into an event with more than 400 corporate partners and innumerable branded tie-ins. (Standouts include Build-a-Bear Workshops’ Teddy Bear Elphaba Gift Set, the Beis Carry-on Roller suitcase in Wicked Pink, Tubbz First Edition Wicked Glinda Upland Cosplaying Rubber Duck Vinyl Figure, and the Great Value Wicked Color Macaroni and Cheese Cup.) During its broadcasts this summer of the Paris Olympic games, the studio’s corporate sibling NBC showcased an avalanche of Wicked promo content such as Erivo and Grande showing up at the opening ceremony arm in arm, attired, respectively, in Elphaba green and Glinda pink, paling around in the stands at events together, and posing cinematically in front of the Eiffel Tower. The Today show provided its own wall-to-wall Wicked coverage (interviewing supporting cast members like Bowen Yang and Ethan Slater; providing a primer on “sing-along etiquette”). And over the past year, Grande and Erivo’s brand-ambassadorship for the film has taken them from the Oscars (as presenters for Best Song and Score) in March to the Met Gala ball in May, in addition to a series of premieres for Wicked on both U.S. coasts and in Sydney, London, and Mexico City.
“The scale and scope of this campaign has been enormous,” says Herrin. “I think [Universal’s] strategy is Let’s throw as much money into it as we think we need and then let’s throw a little more on top.” Exhibit A: Earlier this month, the studio arranged for Paris’s Arc de Triomphe to be illuminated in the movie’s signature pink and green hues.

If Hollywood has learned anything from Barbenheimer, it’s that megabudget event movies from rival studios can vie for multiplex market share without becoming natural enemies. As the industry observers I talked to see it, Glicked’s competition — with both movies effectively winning at the box office and second place functioning as its own kind of home run — can only be good for business, insofar as it gets moviegoers back into the habit of sharing communal space in darkened auditoriums after an uninspiring run of films in October and early November. “Two strong films are jolting a box office that fell apart after a good summer,” Gross says. “With the addition of Moana 2 next weekend, Thanksgiving should break records. It’s all good news and overdue for the industry.”

They ain't need an article

I told yall this YEARS ago that this would happen
 

playahaitian

Rising Star
Certified Pussy Poster
I understand why for security reasons.

They should have dedicated screenings just for people to CosPlay.

Similar to “The Rocky Horror Picture Show” screenings around the country.

^^^^

My thing is people acting CONFUSED as to why they are enforcing this rule so strongly

When we know damn we'll society is sh*t

And we have had shooting stabbing and various types of assaults in theatees with people wearing different types of face coverings.

And I think on 2024? If I'm a theatre?

I will STILL have some type of waiver signed if you attend those screenings or extra security

Especially now we in. Maga country
 

Chiyo

Rising Star
BGOL Investor
Cynthia Erivo has the best voice on earth right now. Defying gravity, which the film ended on, had folks in the theater with their mouth open. Absolutely wild.

Also the chick who played her sister nessa:


Literally the prototype of my type. I'd eat her out while she sits in her wheelchair....No idea if she can feel down there though?
 

playahaitian

Rising Star
Certified Pussy Poster
Cynthia Erivo has the best voice on earth right now. Defying gravity, which the film ended on, had folks in the theater with their mouth open. Absolutely wild.

Also the chick who played her sister nessa:


Literally the prototype of my type. I'd eat her out while she sits in her wheelchair....No idea if she can feel down there though?


salute to her.
 
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