I've heard of the lonelygirl15 did you have anything to do with that? I never watched it though. I wanna try with some small maybe 5-10 minute movies first see what I can pack into a small scene or series.
Most of those female heroine movies were trash save Kill Bill. The stories were trash and predictable and the action was lame. They were just too PG and hollywood is pushing all these PG movies to get as many people to the movie as possible. I don't think men mind seeing women kick ass (I know I dont) as long as the fighting is done right.
I'll look into that. Latino audience is an overlooked audience but that was fast & furious it already had a big franchise following and with the return of Vin Diesle and Paul Walker it was sure fire. Calderon played very little part in the movie. I can't think of any movies off top with Latino led cast or protagonist that do well in the box office. Haven't notice many latino project like that. Do white people watch many latino movies in theatres?
But that's a demograph to tap into.
As far as the latino demographic goes, there are tons of spanish speaking films with an all latin cast that generate very respectable box office and do even better in other formats such as DVD, Blu-Ray, etc. as well as syndication in all the spanish speaking countries. Don't underestimate how much money a latin film will generate. It's a market these demons are ignoring, but trust me, it's there.
Check out some Pedro Almodovar films.