Joe Budden podcast done? No Rory or Mal for 2nd straight episode

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2. Joe Budden​

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Complex

Last year’s ranking: 1
Featured on: The Joe Budden Podcast
Followers: 1.42M YouTube; 1.7M IG
Known for: Insightful commentary and insider perspective around hip-hop and the industry
Most memorable moments in the past year: Breaking down Kendrick and Drake’s many disses; Beefing with Drake; Interviewing Larry Jackson
Nearly 10 years after he started his podcast, Joe Budden’s role as an elder statesman of new rap media is indisputable. The Joe Budden Podcast, which features Joe Budden alongside a collection of friends—which currently include Ice, Ish, Melyssa Ford, Emanny, and QueenzFlip—has become appointment listening (and viewing) for millennials seeking their weekly dosage of sophisticated ignorance, industry insider talk, diabolical cultural opinions, and passionate rants. Joe Budden has the gall, larger-than-life persona, industry connections, and humor to tackle a wide spectrum of topics in diverse ways, from vitriolic intensity to light-hearted bemusement. He has the rare ability to start conversation cycles, like when he declared that the “girl rapper wave is over.” Or that 4Batz is AI. Or that Drake's For All the Dogs was mid.
Speaking of Drake, let’s talk beef… again. The Joe Budden Podcast thrived during the Kendrick Lamar and Drake saga. In particular, episode 723 “Fancy Feast” was a masterclass. Over the course of four hours, Budden set himself apart by expertly dissecting the barrage of disses that came in the span of a week: Drake’s “Family Matters” and “The Heart Part 6” and Kendrick’s “Meet The Grahams” and “Not Like Us.” He broke these songs down using a mix of meticulous detail and humor, mocking Kendrick skeptic Ish in the process. It was an episode fans were waiting for eagerly and he met the moment. —Kia Turner


 

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13. Rory & Mal​

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Complex

Last year’s ranking: N/A
Featured on: New Rory & Mal
Known for: Lively hip-hop debates and conversations
Followers: 84.4K IG; 273K YouTube
Most memorable moments in the past year: Hinting at the release of Drake’s “Push Ups”; the viral OVO Mal moments
Rory and Mal earned their spot on this year’s list thanks in large part to their in-depth coverage of the Drake and Kendrick feud. Every music podcaster and streamer was looking for an angle to tap into the rap war content gold mine, and Rory and Mal (along with fellow co-hosts Demaris and Julian) managed to use their inside OVO info to forecast what would happen next rather than just report on what was happening at the moment. The former Joe Budden Podcast members hinted at Drake’s “Push Ups” before it came out and they became reliable sources for new information while still delivering insightful commentary throughout the battle. Although he got roasted for it online, even Mal’s bias towards Drake and OVO added a layer of lighthearted color to the content they were putting out. And now that the beef has cooled, they’re riding the momentum into their regular commentary. —Jordan Rose
 
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