How much planning did you have to do with those behind Captain America to make sure this all lined up?
Bell: A. Lot. [Laughs] What's wonderful is the Marvel movie universe is letting us play in their world. We talked with them at the beginning of what we wanted to do, which Marvel characters we wanted to tie in. They created this universe, so we've been talking about it with them the whole time. It was also why we knew from the beginning that what the movie reveals is Hydra is everywhere. If that were true, that meant it had to be true on our crew as well. It was exciting for us that, oh my God, we have a giant secret that we're keeping all season! But it was also hard that there was a snake in the grass that we had to build in and keep that secret the whole season.
Loeb: How much fun is it to, in the pilot, have Coulson look at Ward and say, "I haven't seen scores like this since Romanoff [Scarlett Johansson]," and have everyone in the audience go, "Oh, that's so great. He's a good spy." No, what that means is he's somebody who can work at the same level as somebody who's done nothing but fool people about her identity from the very beginning. The clues were there, you just didn't know where to look.
Is Ward going full-on villain now or are there any redeemable qualities left in him?
Bell: If you've seen Winter Soldier, the question is: Is the Winter Soldier [Sebastian Stan] really a bad guy or has he been programmed? We're not saying either way, but that's a question for us. In stories going forward, we're going to look more into Ward's relationship to Garrett, Ward's history, Ward's family, how Ward really does feel about the people on the team, how the people in the team feel about him and how they're split over what's happening. We think it creates a lot of great conflict. In our mind, Ward doesn't view himself as a villain any more than Garrett views himself as a villain. Hopefully they're really rich, entertaining characters who lead very complicated lives.
Loeb: That's very true to Marvel. Marvel always tries to find a way where the villain of the story sees himself as the hero of the story. It's the hero's story that has to be more compelling and something that people are rooting for in order to make it come to a satisfying end.
If people were to go back and watch past episodes, what breadcrumbs would they now spot knowing that Ward was actually a bad guy the whole time?
Bell: In upcoming episodes, we'll get into the agenda of why he was on the team. There's a very specific reason that he's there. In terms of Ward making himself invisible, Coulson loves projects. He likes to take people and fix them up. Ward was a project. Who was the biggest threat on the plane? Who could do the worst damage to him? May [Ming-Na Wen]. He seduced her and slept with her. Who was the unknown on the plane? Skye [Chloe Bennet]. He became her S.O. How do you endure yourself to a team? You do something selfless. He jumped out of the plane after Simmons [Elizabeth Henstridge]. If he had failed to save Simmons, he'd be OK. He had a parachute. But he did all these things along the way to neutralize or take the stink off or to bring people to his side in each of those instances. Those are just some of the examples. There was a method to the madness.
Loeb: Take a look at Episodes 6, 7 and 8. In Episode 6, he jumps out of a plane and saves Simmons. So he's now endeared himself to everybody there, but the one person he's not endeared himself to is Fitz (Iain De Caestecker). How are you going to fix that? Well, you go on a mission with Fitz and make Fitz feel like he's the hero of the story. Now, all of a sudden, the one guy who didn't like you likes you more than he ever did. Now there's a bromance going on. Then he gets a hold of the berserker staff and we see a very, very dark side of this guy. But, fortunately, it's not something that you hold onto very hard. When he winds up in bed with Lorelei (Elena Satine) and she talks about how different he is, again, those were little things along the way that hopefully when people and go back and look, they'll do, "Wow, it really was there."
Bell: Before you flip somebody, before you do something different with them, you have to get the audience to know them. Because we were on network, we brought Skye on as a civilian. She comes in with our audience who might not know the Marvel world. We grow her out, she becomes a S.H.I.E.L.D. agent. The idea is to bring the audience along with her so just as she's feeling part of the team, it all gets blown up.
John Garrett is actually the Clairvoyant. Will we see more of his operation and how Raina (Ruth Negga) fits into that?
Loeb: Everything that we've set up, we intend to pay off. We set up J. August Richards as a guy who wants to be a hero. He says in the pilot that this is his origin story, and he becomes Deathlok. Currently that's a character who's in the middle of a bunch of terrible stuff and we'd like to bring that to a resolution. We've brought questions about Skye and her past. We've brought up stuff about Centipede and Garrett and things about Coulson. These are all things that we feel that we set up from the beginning and our hope is to pay all of those off in a really satisfying way that also ties into the events of the last couple episodes you've seen.
Will we get a definitive answer as to what the Clairvoyant wants with Coulson?
Loeb: Everyone's motivations will be clear by the season finale. Whether or not their story is over is another question.
With Hydra taking more of a focus, are you getting away from the villain-of-the-week storylines, or will you continue to have procedural elements?
Loeb: We view ourselves as telling all different kinds of stories. Even our villains-of-the-week have all tied into our serialization. Quinn [David Conrad] showed up as a one-off. Even Akela Amador [Pascale Armand], who was in "Eye Spy," her eye technology tied into that.
Bell: When we told the berserker staff story and the story of the man who could control fire, it was all about moving forward with the Centipede program. The Centipede program clearly has something to do with the H word. Where that goes and how that ties together is something that you can look forward to.
Loeb: There is a serialized aspect, but we also want people to be able to show up and enjoy an episode. When we did the Asgardian story with Lorelei and Lady Sif [Jaimie Alexander], even though that was a standalone episode, emotionally it was all about Ward and May, where they've been and what happens to them. Ideally, whether it's plot or emotion, you'll always feel it being part of our continuity. There's a gazillion Marvel villains and good guys and we want to dip into that as often as possible.