I had a coworker ask me how could soccer get popular in the states. I said you gotta have a rivalry! This Iowa vs LSU has brought out the worst in us, but it made them a SHYT TON of money!!! In America you can never go wrong when you pit whites against blacks! You can start printing money! If Clark and Reese were smart they would take their "rivalry" into the WNBA and get a Celtics/Lakers thing going. And it isn't a rivalry they're just elite competitive athletes, but you can't ignore the numbers they pulled.