NIL isn't the reason why the Tennessee Vols missed on key recruit
Author:
Zach Ragan14 hours ago
When five-star offensive lineman Jordan Seaton spurned the
Tennessee Vols (plus Ohio State, Oregon, and Alabama) in favor of the Colorado Buffaloes earlier this week, the immediate reaction from fans was that NIL must have played a factor.
What else would explain choosing a program that's trending in the wrong direction (Colorado lost eight of its last nine games in 2023) over several programs that are in a much more stable situation?
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It turns out, though, that Tennessee offered Seaton a substantial NIL deal to come to Rocky Top.
According to WBIR, Tennessee offered Seaton a seven figure deal to sign with the Vols.
From WBIR: Highly-coveted five-star class of 2024 offensive tackle Jordan Seaton turned down a seven-figure Name, Image and Likeness offer at Tennessee to commit to Colorado instead, sources tell WBIR.
Sources said Tennessee and its NIL collective were feeling good about their chances of landing the final uncommitted five-star recruit in the 2024 class in the days leading up to his decision, and Seaton's ultimate choice of Colorado came as a surprise.
While it's unclear what kind of NIL money Seaton may have received from Colorado, it's hard to imagine that it's significantly more than what Tennessee was offering.
Colorado coach Deion Sanders, in fact, has maintained that he's not "buying" players/recruits this offseason.
"We want players that want us,"
said Sanders to The Athletic last month. "
Trying to convince somebody and doing that, being held hostage financially, we ain't with that. We're not going to buy anybody whatsoever. We have tremendous needs. I'm pretty sure everybody in the country knows what we need and how much we need. That's not a secret and recruits are responding."
Sanders told The Athletic that NIL deals would be handled on the "back end", insinuating that players at Colorado only receive legitimate NIL deals based on companies wanting to partner with players.
Tennessee clearly did all they could to bring Seaton to Knoxville. But ultimately, it appears that Seaton preferred the glitz and glamor of the Colorado sidelines to teams with winning records.
Seaton's comments after visiting Tennessee for the Vols' game against Georgia last month
indicated that seeing celebrities on the sideline was going to be an important factor in his decision.
There's not much Tennessee can do to land a player when that's the priority.