One big issue with the WNBA is how it promotes white women over black women. Especially those that haven't achieved what the black players have. That's why Clark getting this much attention while potentially being a bust has become such an issue.
To put it in NBA terms, some white guys like Joker and Luka deserve the attention. But imagine if someone like Sabonis got a shoe deal instead of Kevin Durant, that happened in the WNBA.
Sabrina Ionescu, the white chick who competed against Steph in the three point competition at the all-star game, got a shoe deal with Nike becoming the third WNBA player to have one. All of which are white. Ionescu at that time had only one all-star appearance.
A'ja Wilson on the other hand, at that time had:
Multiple MVPs
A championship
Multiple All-Star appearances
DPOY
ROTY
Multiple All WNBA First Teams
All that but no shoe deal for her. Lol.
Here's an excerpt from an article talking about it last year.
"We counted every time each active WNBA player’s name was mentioned in more than 550 articles that ESPN, CBS Sports, and Sports Illustrated posted online over the course of the 2020 season. We controlled for points and rebounds and found that across the league, Black WNBA players received significantly less coverage — seemingly because they’re Black. The box score: An average 52 media mentions for Black players, compared to 118 for white players."
Sabrina Ionescu's new sneaker represents a big WNBA problem
www.usatoday.com
There's also issues with the availability of black player's jerseys. Some of their jerseys aren't readily available and have to be special ordered which adds to the cost. Others jerseys aren't available in kids sizes.
Tina Charles was the scoring champion in 2021, but her jersey wasn't readily available for order.
"They found that, during the 2020 WNBA season, regular season MVP
A’ja Wilson received half as much coverage as Ionescu, who played in three games before getting injured."
The WNBA's top 10 jersey list is misleading. For starters, fewer than 20 players currently have jerseys available on the WNBA's official online store.
www.nbcsports.com